Steps and resources for year-end fundraising success
Everything you need to boost end-of-year giving and finish strong
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The last few months of the year are some of the busiest for your nonprofit organization. From planning your GivingTuesday strategy to hitting your annual fundraising goals to thanking your donors for their critical support, there’s a lot to keep track of when you’re making the final push.
DonorPerfect is here to help! We’ve put together this resource hub for all of your year-end fundraising needs. Find how-to videos, webinars, expert articles, and free handouts to guide you through every phase of the year-end fundraising cycle—so you can reach your goals with confidence and finish the calendar year strong.
Plan around your donors’ giving rhythms
We took inspiration from the donor engagement cycle and plotted your year-end fundraising course so it feels natural for you and your supporters. By the time you get to the solicitation phase, your donors will be primed and ready to give generously!
Phase 1: Planning, identification, and acquisition
Get a head start by prepping your database, getting your mailing lists ready, and acquiring new donors who will support your mission at calendar year-end.
Phase 2: Qualification and cultivation
There’s so much to know about your donors—what motivates them to give, why they choose your organization, and their capacity for philanthropic support.
Now is the time to educate prospective year-end donors about your mission and how they can make a difference, as well as to determine potential candidates for major giving.
Phase 3: Solicitation
We like to think of every ask as an invitation to become part of your cause. When you lead with the right message, your donors don’t just feel inspired to give; they feel engaged as strategic partners in your mission.
Phase 4: Stewardship and review
The first step to retaining your year-end donors is showing appreciation! Make sure to get out timely thank-yous, review your year-end results while your memory is still fresh, and take some time to celebrate all of your hard work.
Download your free year-end bundle
The GivingTuesday Cheat Sheet, The Year-End Cheat Sheet, and AI for Nonprofits:
The Comprehensive Guide to Enhancing Fundraising Communications
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