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DonorPerfect Enhances Email Marketing Integration with Constant Contact

“Best of Breed” solution combines DonorPerfect’s sophisticated donor and fundraising management software with Constant Contact’s advanced broadcast email capabilities to provide nonprofits cost-effective and seamless integration of email with all other types of communications and donor development.
Constant Contact integration with DonorPerfect

Horsham, PA, April 12, 2009 — At the Association of Fundraising Professionals’ International conference, SofterWare, Inc., developer of DonorPerfect Fundraising Software, announced their enhanced integration with Constant Contact, the leading email service provider for small businesses, nonprofits, and member associations. Doug Schoenberg, CEO of SofterWare, Inc, said “We’ve had a long, successful partnership with Constant Contact, and we’re delighted to offer nonprofits this unprecedented level of tight integration and ease-of-use. There’s no doubt that this will really help nonprofits achieve better targeting of their group-email, as well as enhanced tracking and reporting of email campaign results.”

Mr. Schoenberg also noted, “Email continues to be one of the best and most cost-effective ways for nonprofits to communicate with donors, volunteers and other constituents, but targeting the right people with the right message and tracking the results requires sophisticated tools that work well together. Integrating with Constant Contact’s proven and cost-effective email tools allows DonorPerfect customers to compose, send, and track email campaigns with lists and results automatically synchronized into DonorPerfect — without the hassles of importing and exporting.”

Jon Biedermann, Vice President for Fundraising Products at SofterWare, explained, “Nonprofits can use DonorPerfect’s sophisticated query features to target constituents based on virtually any attribute – including giving history. This targeted list is uploaded automatically to Constant Contact, allowing nonprofits to send emails, solicitations, newsletters, alerts and other communications to the exact constituent segment they choose. Within Constant Contact, they can create their solicitations from over 400 templates, and send them to constituents with an over 97% delivery rate! DonorPerfect further enhances Constant Contact by making all campaign results, including opens, bounces, clicks, and other metrics, automatically available within DonorPerfect. This unlimited history of campaign statistics is then available forever (beyond the 90 days available within Constant Contact) and can be used for analysis, reporting, campaign follow-up, further targeting and other campaign refinements.”

Alec Stern, Vice President for Strategic Market Development at Constant Contact, said “We’re very excited that SofterWare, our long-time partner, is using Constant Contact AppConnect®, our suite of web services tools, to enhance integration between DonorPerfect and Constant Contact. This advanced broadcast email integration will increase a nonprofit organization’s ability to communicate efficiently and easily with its constituents.”

For more information about DonorPerfect and Constant Contact’s integration, please call DonorPerfect at (800) 220-8111 or visit www.donorperfect.com/ConstantContactIntegration.

About Constant Contact

Constant Contact

With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online survey tools for small businesses, non-profits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq:CTCT) with offices located in Waltham, Mass., Loveland, Colo., and Delray, Fla. To learn more, please visit www.ConstantContact.com or call 781-472-8100.

About SofterWare, Inc

SofterWare Inc.

SofterWare, Inc., based in Horsham, Pennsylvania is a leading provider of software to non-profit organizations, with over 10,000 clients throughout the world. In addition to the company’s DonorPerfect fundraising software, SofterWare also offers software for managing childcare centers, public and private schools, and camps and conference centers. For more information on SofterWare and its products, please visit www.softerware.com. For more information on DonorPerfect Fundraising Software, please visit www.donorperfect.com or www.donorperfect.ca.

Media Contact.

Sam Goldenberg
215-542-4390 x233
sgoldenberg@softerware.com
www.donorperfect.com