Nonprofit Technology & Fundraising Blog

Shot of a volunteer doctor giving checkups to underprivileged kids

January 6, 2026

Fundraising Storytelling Is Your Fundraising Plan

Why Donors Need a Story Instead of a Calendar Contributed by T. Clay Buck, Founder & Principal of Next River Fundraising Strategies Most nonprofits think they are working from a fundraising plan, but what they really have is a fundraising calendar. A cale...

How to Stop “Generosity Decay”: The Hidden Metric Every Fundraiser Should Care About

An inside look at Neurogiving: The Science of Donor Decision-Making Contributed by Cherian Koshy, nonprofit speaker and strategist, Author of Neurogiving: The Science of Donor Decision-Making We’ve all seen it. A donor gives once… maybe twice… and then ...

Systems Thinking for Nonprofit Strategic Planning

Contributed by T. Clay Buck, Founder & Principal of Next River Fundraising Strategies We tend to think of fundraising as a linear process—find a donor, ask for a gift, send a receipt. Even our standard Donor Lifecycle reads like a cause-and-effect proce...