Donor management is key to expanding your nonprofit and furthering your mission. DonorPerfect offers a wealth of free donor management tools, resources, templates and strategies that work with DonorPerfect Nonprofit CRM and other tools.
Personalization has long been a trend in marketing and fundraising. We receive emails addressed to us by name; we receive targeted ads based on our online activity; and we expect to see content relevant to our interests and behavior. Your donors get this special treatment everywhere else, so they expect it from your organization, too. Read More »
How Much Do Donor Demographics Matter? Nonprofit organizations are businesses that rely on revenue just the same as all businesses do. While they differ from for-profit organizations in fundamental ways, there are some unmistakable similarities as well. One of these is the necessity of attracting people to your organization, whether they are consumers or donors. Read More »
When I was a fundraiser for an academic medical center, some of our care providers worked with the development office to help us find good prospects for major gifts. What our team wanted were people who explicitly indicated – unprompted – to their physicians that they were interested in giving. We wanted to work with Read More »
At first blush, donor communications (mailings, emails, etc.) may seem like a rather simple process, but there is quite a bit of thought involved for them to be effective. One of the most essential components of any mailing is the greeting, and this can be fraught with complications. Accordingly, a crucial function of an effective Read More »
Fundraising is in the middle of a paradigm shift. For a long time, fundraisers have relied on donor-centric strategies that focus on their organization’s interpersonal relationship with a donor and speak to the personal reasons a donor gives. With new generations of donors springing to action in recent years, they bring with them a new Read More »
These days, people want to be a part of something bigger than themselves. How can you harness the power of this paradigm shift to strengthen your donor retention within your own donor community and get closer to your fundraising goals? It’s all about a shift of your own toward transformational fundraising. That means: Get an Read More »
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