We just released a follow up to our DonorPerfect Fundraising Benchmarks Report, which now includes a full year in review on growth in giving. DonorPerfect’s 2020 Fundraising Benchmarks Report traces the decline of giving caused by the COVID-19 pandemic to the slow recovery that debuted in Q3 and continued through Q4. The data we gathered […]
How well is your organization doing at fundraising? Are you attracting new donors, retaining existing donors, and increasing your donors’ lifetime value? Nonprofit KPIs (Key Performance Indicators) show how effectively your organization is achieving key fundraising goals. On a monthly or quarterly basis, you should review your fundraising metrics to evaluate your progress towards reaching […]
Soliciting, thanking and keeping donors takes more time and effort when you’re asking for a sizable gift. That’s why you can’t treat all of your supporters as potential major donors. So it’s important to weed through your entire database finding the best candidates to solicit as major donor prospects. Often there are constituents already in […]
Major donors are your organization’s MVPs, because they can single-handedly fund your greatest goals! Though all your donor relationships are important, the uncertainties of COVID-19 make a case for your nonprofit team to prioritize the development of a few major donor relationships over stretching limited resources to acquire several new smaller-scale donors. Engaging new donors […]
Regardless of your nonprofit’s sector or size, as a fundraiser, you have two main objectives when it comes to increasing individual contributions. First, you need to retain your existing donors. You also need to get new donors to replace the funds from donors you lose. How can you know how many new donors you need […]
As a botanical garden and zoo, The Living Desert actively protects the desert wildlife of Southern California. When COVID-19 lockdowns first went into effect, the staff had no choice but to shutter their doors and forgo the admission fees they relied on. After making several budget cuts, the team needed to start fundraising. While donors […]
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