Release Announcement: Avoid These 3 Crowdfunding Campaign Mistakes
Crowdfunding offers donors an easy way to support your organization with individual fundraising pages they can create, personalize and share with family and friends. While easy to set up, your crowdfunding campaign still requires time and attention to meet your fundraising goals. Don’t worry, we’ve got you covered! In this month’s release of DP Online Forms, it’s even easier to manage your crowdfunding campaign and keep it on the right path.
Mistake #1: Not Leveraging the Power of Recurring Giving
If you’re not offering a recurring gift option on your Crowdfunding forms, you’re missing out on donations! That’s why any new form created using the Crowdfunding template now includes a recurring giving option for donations. Donors that select this option will be highlighted as recurring donors in the Supporter’s List on your organization’s form.
Tip: This month’s release only adds a recurring giving option to NEW crowdfunding forms. So, if you have existing Crowdfunding forms already in use, you’ll need to add a recurring field to your organizational form. Once you add it to your organizational form, all individual forms will automatically have it too.
Mistake #2: No Compelling Reason to Donate
Don’t skip over the Organization and Individual story when setting up your Crowdfunding forms. Your story influences whether donors give to your cause, so spend time making it as compelling as possible. Video storytelling is one of the most powerful ways to show supporters how their donation will be used. Simply put, fundraisers that use videos earn more money than those that don’t. Leverage video in your Crowdfunding forms by pasting a link using the video button on the Organization and Individual story toolbars.
TIP: Now your crowdfunding campaign can be even more compelling! This month’s release includes Crowdfunding form translation into French, Italian and Spanish. Très bon!
Mistake #3: Not Monitoring Crowdfunding Campaign Form Performance
It’s easy to stay in the loop when individual fundraisers create a new page. Now, when someone registers to be a fundraiser, an email will be sent to the contact listed on your form. To view or change this contact information, edit the form and select Crowdfunding > Organization Page. You’ll need to click More Options at the bottom to see the Contact Information section to add up to two contacts.
The notification email for a new Crowdfunding form includes the individual fundraiser’s name and email address. It also includes the page name and a link to the individual fundraiser’s page so you can check it out and make sure they are properly representing your organization’s values. Use this information to reach out and encourage your supporters during your crowdfunding campaign.
For full instructions on any of the features mentioned in this article, visit Creating a Crowdfunding Form in the Knowledgebase in DP Community. Our crowdfunding platform is available to all DP Online Forms Plus users. Not a DP Online Forms Plus user? Watch this video to learn more and get started now.
These aren’t the only improvements in this release. We’ve also added a recurring giving option to our Giving Tuesday Donation Form template! Read about all of the enhancements and fixes in the DP Online Forms 2018.05 Release Notes in the Knowledgebase in DP Community.Release Announcement: Avoid These 3 Crowdfunding Campaign Mistakes