Susan L. Axelrod, CFRE, PFR, presented her thoughts and tips on “How to Run a Successful Capital Campaign” on October 24.

Susan approached the task of presenting advice on a popular topic in the form of tips. If you missed the live webinar, your can review the webcast recording below.

Tips for a Successful Capital Campaign

How to Run a Successful Capital Campaign

  1. Many popular resources are available on Capital Campaign Planning, such as www.capitalcampaigns.com, Capital Campaigns: Strategies that Work by Andrea Kihlstedt, and Preparing Your Capital Campaign by Marilyn Bancel, CFRE.
  2. A feasibility study is critical to undertaking a capital campaign.
  3. The active presence of a campaign cabinet will guide the campaign along. The cabinet must work along with a designated campaign director.
  4. You should have defined administrative support staff, as well as donor tracking software such as DonorPerfect. Campaign progress must be tracked and reported continually.
  5. Design your recognition and marketing materials thoughtfully.
  6. Don’t be afraid to make a dual ask; an annual appeal and campaign ask can be made at the same time.
  7. Include an endowment portion in a capital campaign.

For more information on DonorSearch, DonorPerfect’s prospect research service, contact your account manager at 800-848-3279 or by email at clientsales@donorperfect.com.

Expert Webcast Series

This webcast is a free service provided by DonorPerfect Fundraising Software. To watch additional free trainings, visit the DonorPerfect Nonprofit Expert Webcasts Archive.

by Amanda Foran

Oct 29 13
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