June 9, 2016 | Categories Expert Webcast, Nonprofit Technology

Expert Webcast: Finding Donors for a Capital Campaign

capital campaign webinar

Meet the expert hosts.

Our most recent webcast, Finding Donors for a Capital Campaign, was presented on May 24, 2016, by Jeffrey D. Byrne, President + CEO of Jeffrey D. Byrne + Associates and Ryan Woroniecki, VP of Strategic Partnerships from DonorSearch.

Here’s what you’ll learn in Finding Donors for a Capital Campaign:

Based on Giving USA’s study of giving trends for 2014, ninety-five cents of every dollar are donated by an individual. That means that building relationships is critical to fundraising.

To be successful at fundraising, nonprofits must:

  • Identify prospective donors and volunteer leadership
  • Establish personal connections
  • Create strategies for cultivation
  • Solicit gifts
  • Facilitate stewardship
  • Make personal gifts

Because donations are made almost exclusively by individuals, it’s important to identify which donors you should target in a capital campaign. Measuring a donor’s likelihood to donate to your organization is based on several factors.

Measuring a donor’s likelihood to donate to your organization is based on these 6 predictors of philanthropy:

  • Gifts to your organization
  • Gifts to other organizations
  • Role as trustee of a foundation
  • Gifts to political entities
  • Real estate value
  • Business affiliations

DonorSearch, an innovative wealth screening tool, weights these predictors and gives donors comprehensive scores to help you determine where you should funnel your fundraising outreach efforts. 

To learn more about how you can see success in your next capital campaign, watch the full webcast below. Be sure to follow along with the presentation slides.

DonorPerfect’s NonProfit Expert Webcast Series

Don’t stop there! DonorPerfect has brought in experts on a wide range of nonprofit topics that can help jump start your organization’s fundraising campaigns, online strategy and implement best practices. Check out our Nonprofit Expert Webcasts

Written by Amanda Foran
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