Using competition to attract website visitors and collect email addresses
- providing recognition for many worthy individuals – not just the winner, but everyone who is nominated.
- engaging constituents in the process of nomination, voting and campaigning.
- dramatically expanding website visitors and collecting lots of email addresses using viral and social networking techniques that require very little effort (or really commitment) from participants.
Although creating a sophisticated campaign like this may be beyond your non-profit’s current capacity, there are still some great lessons about using friendly competition (a common option in team-raising and sponsored event tools) and about using non-fundraising engagement tools (e.g. petitions and surveys) to build email lists that can be cultivated into active supporters.Using competition to attract website visitors and collect email addresses