43 MINS
Appreciate: Build Donor Loyalty Through Gratitude
The DonorPerfect Fundraising Guide teaches that a simple “thank you” can strengthen relationships and inspire ongoing support. In this session, learn how to streamline and personalize the donor acknowledgment process with DonorPerfect’s automation tools. Discover how cultivating a culture of appreciation can enhance donor retention, increase engagement, and amplify your fundraising success.
Categories: DPCC, Expert Webcast
Appreciate: Build Donor Loyalty Through Gratitude Transcript
Print TranscriptAnnouncer, as your organization grows, you’re probably ready to expand your fundraising efforts and become more efficient in your operations. To help you accomplish both goals, you’ll want a solution that integrates with your online donation forms, email and accounting solutions, Read More
Announcer, as your organization grows, you’re probably ready to expand your fundraising efforts and become more efficient in your operations. To help you accomplish both goals, you’ll want a solution that integrates with your online donation forms, email and accounting solutions, donor, demographic, data and other top tier solutions. To make more time for your expansion efforts, you need to automate fundraising tasks, such as creating personalized thank you. Letters and receipts, to expand your fundraising, you need tools to help target the right donor with the right message, whether they’re major donors or monthly givers, from events to Moves Management, having a solution that can offer these capabilities means you can increase fundraising capacity without having to switch systems to make better decisions, you need a solution with the analysis tools and reporting your team needs to understand where you’re being successful, as well as areas for improvement in a time of frequent staff turnover. You’ll also want access to onboarding, training and support specialists whenever you need them, like members of your staff that will always be there to help you, DonorPerfect checks all of these boxes and perhaps others you didn’t know you needed. Get answers to your questions and learn more about how DonorPerfect can meet your unique needs by speaking with your account manager or Attending a product demonstration webinar
Hello and good afternoon, everybody. My name is Mac McClellan and I am a senior Training Specialist. Welcome to Sean Potero session. Build donor loyalty through gratitude. A little bit about my excellent colleague, Sean he started working for DonorPerfect in 2020 as a technical support representative, while assisting our clients in that capacity, he discovered his true passion, teaching our clients how to make the most of their system and be the best they can be now through zoom, live webinars, conferences and in person trainings, Sean is thrilled to help our clients from all over the world. In his free time, he enjoys anything that Great Outdoors has to offer, such as gardening, hiking, camping and kayaking, he can usually be found with his trusty canine companion, Athena, a four year old Weimar Reiner that he rescued. Before I turn it over to Sean, I want to cover a few housekeeping items. You can download today’s presentation from the details section to the right of the presenters window. Please submit your questions in the Q and A tab so we can address them during the session. And as always, these sessions are being recorded and will be available on the DonorPerfect website after the conference. Sean take it away.
Thank you very much. Mac. Hello everybody. Welcome to my session, where we’re learning a new language today, gratitude. It’s a universal language, one that many of us use on a regular basis. But saying thank you isn’t just polite. It’s the cornerstone of building strong relationships with our donor, with our donors and our community. This simple act is fundamental to our ongoing success, taking the time to craft these thank you messages that are specific to the donor’s actions. Shows appreciation that goes beyond the act of giving. It’s about making each supporter feel seen, valued, and an integral part of the cause that they support. Donors who want to connect with you want to know that they are helping out, and they want to know what difference that their dollars are making. It’s about fostering real bonds and making sure that those donors feel valued and connected so that they can give again. If you’ve ever been fortunate enough to receive a birthday present, did you thank the giver when you received that present? If so, why? Certainly it was the right thing to do. You probably genuinely appreciated it and that thank you showing that gratitude might just ensure that you get another birthday present again in the future. I am a huge fan of showing gratitude. And on an unrelated note, my birthday is February 1. So how can DonorPerfect help you express your appreciation while remaining efficient? Let’s dive in, starting off with the numbers, with an average donor retention of four. 2% that’s the average amount of donors that are being carried over from one year to the next, and the industry average for nonprofits is 42% with this statistic, we can start to see a correlation between expressing gratitude and organizational success. But if we are thanking donors on the same exact day that we get that donation, that is going to elevate our retention to a very nice 60.9% uh, while monthly giving donors boast an impressive 90% retention rate, if we can automate that generosity on a subscription of monthly giving. That’s going to be best case scenario. So how can DonorPerfect help you with all of this? While letters are an option for thanking donors, way for you to show your gratitude, today, we will be focusing on email to highlight the immediacy. If you would like to use letters for thank yous that is an option, know that you can reach out to the Support Department for help with that process. We also have additional resources that are being provided in the handout and our online forums, of course, allow you to express immediate gratitude utilizing these same exact email templates. You might have joined Mac McClellan’s session on monthly giving earlier today, where he talked about these online forums. I will be expanding on some of the features that are here. So these new online forms that we have, they have drag and drop customization. They have the same exact payment processing methods that you know and are used to, but included in the new drag and drop forms is going to be Venmo and PayPal as well. And we’re not limited there to just facilitating track transactions one time or recurring. We could also find out if they’re interested in your newsletter, do they want their funds to go to a certain place the online forms? Have you covered for all those scenarios? Lastly, but not leastly, we have a partnership with a creative writer that you have to know about, and it’s gonna be a great tool for everybody. But let’s start out with that personal thank you. Now, to a certain degree, I think everybody knows that when we’re being communicated with en masse, we do realize that this is a bit of a template that we’re getting. Everybody’s getting something that is a little bit different from one to the next. But doesn’t mean we can’t personalize it. We should absolutely have that person’s name in there so that we’re addressing them. We could and should also make it appeal specific. I’m going to reiterate this several times today. You might have a generic thank you that you use for the run of the mill donations, but we should have different thank yous different emails or letters for different purposes our Giving Tuesday, thank you should be different from our monthly giving. Thank you should be different from our summer event. Thank you. We can also include quotes, stories, visuals, photos, links, videos, even even emojis. We can add to some of the forms nowadays, helpful to keep it short and sweet, emphasize the impact. People are donating to the beneficiaries of our causes, and people want to know where that money is going. And again, we are focusing on emails. Today, letters are different. You will need Microsoft Word installed if you are doing letter templates. But today, we’re going to be focusing on emails that does not need another software. All of this is going to be happening right in DonorPerfect, no matter what the format is, though, good idea to keep it short and maybe update it on a regular basis so it’s not the same message going out on a regular basis. So let me change my screen here so we can go into DonorPerfect. Starting off at the home screen, we are going to find our email templates in the mailing dropdown, where we see our friends over at constant contact for mass communications and appeals. We’re today going to be talking about a different type of email template, and that is the second option here. Are email templates that we use exclusively to thank constituents. And as I scroll through here, we can see our gala. Thank you our golf. Thank you our membership. Thank you our in kind. Thank you our end of the year. Thank you. And we even have the unique one that I’m working with today. Our sunny days appeal different thank yous for different processes represented by different email templates. Now, if you’re just getting here for the very first time, if you’ve never made email templates, you can absolutely start from scratch, clicking on Add New at the top, but if you like the look of one of the existing ones, you could always copy and edit one of the ones that are there. I do happen to have this one up already, where some of this is a pretty standard email stuff. We have our reply to, we have our from which is always coming from DonorPerfect servers. And we have a subject, of course, that we’re going to need for the email, and then a name this is going to be for our sunny days appeal. This might be a part of a mailing, and it might definitely be used on an online form as well. This Thank you. Code association is going to be found on the gift screen for anybody that received this email template. And scrolling down, we have our email editor where we can bold, italicize, underline, a number of other text options and alignment and paragraph options. Now, already have this one built out with images easy enough to remove them or replace them. Click on it, remove it, and easy enough to bring it back in. If you click on the Insert Image button, you can always grab a image directly off of your computer. Or if that image is linked somewhere, you can certainly add the URL. Or maybe this is an image that you uploaded before. Perhaps it’s Sarah’s dog Maisie. Perhaps it’s your friend’s dog who you’re sitting or maybe it’s your four year old Weimaraner, whose picture is in your email templates, or maybe more professionally, we have our branded images that we have in here, so you only ever need to upload them once, and then they’re just going to be there for future use.
Now I did have our new writing assistant help me with the verbiage that is on this email template. Fortunately, I had a little bit of help with this, so I wasn’t just coming up with everything from scratch. I was able to just copy and paste my message in here with our writing assistant as much as you could copy and paste from anywhere. But we have some additional things we need to account for. These merge fields, things like our salutation field next to the word dear. How are we addressing this constituent? I have these in here already, but easy enough to add them if I were to remove the salutation field where the donor’s name would go, I can add it back just as easily by going to Insert Merge Field. And then from here it’s going to throw at you every single field that you could possibly add, anything that has data in it on the main bio, gift or pledge screens. Those are all fields that you could be using in these email templates, even some functions at the bottom for tables and dates, but that’s a big old list. We don’t we’re never going to need all these fields. Salutation certainly, I can find that by searching it up and selecting it. And now we have our salutation field, just like we have the gift amount, and we have the date of gift. And as always, we want to make sure that we’re saving our work for spending a few minutes on it make sure that you save on a regular basis.
So now that we have an email template to express our gratitude, we have many avenues to use them. The fastest is the thank donor button right on the gift screen, this lets you use one of these personalized thank you messages at the point of data entry, or perhaps you have an exceptionally generous group of donors that is a part of a automatic monthly giving program. As soon as these monthly charges go through, we could be sending out. A specific, designated monthly donor email template and have that just go out automatically. Or maybe there’s a lot of gifts that you have to thank you are suffering from success, and there is just so many thank yous that you have to get out. There is a batch processing as well for bulk processing. Of course, at the end of the year, we have our consolidated receipts for end of year taxes, and for those of you that are processing with our online forms, these same email templates can be attached for automatic use. Now, using these DonorPerfect online forms, you can finally fundraise to answer life’s most important questions, like, who really runs the world? No two constituents are the same, and you know your community the best pick amounts and impact statements that show your donors dollars will go to work and how it’s being used, and also round of applause introducing PayPal and Venmo, in addition to your normal payment processing options. And moving back into DonorPerfect, we will see this sunny days appeal. Thank you. Come back up in a little bit. Let’s reset to the home screen and navigate over to our online forums in the white ribbon at the top. If we go to the apps drop down menu, we will find all of the softwares that DonorPerfect is connected to, including our very own online forms, which nowadays comes in two flavors, our tried and true online forms, classic and our new and improved drag and drop form builder that we will be working on today. Just like with our email templates, we are seeing a whole bunch of different options that we could edit or we could copy. We have different email templates to thank people for different purposes, and here with the online forms, we have different online forms for different purposes. Fundraising requires different messages, different gift codes, different language, different thank yous, and we like to use an animal hospital. And a lot of our examples of nonprofit work got to get the animals in there, just like with the email templates. If you find one that you like the look of, you don’t have to start from scratch, copy it and just make your changes. If you are coming here for the very first time, five or 10 minutes you can probably spend on one of these before it goes live. As long as you have your images create a new forum is on the right, if it’s your first time, there’s going to be a nice little hand holding guide. A video will come up, and it’ll walk you through the whole process, but straightforward enough that we can just work on this existing forum that I’ve already had. Now we have the image in here already, but from the left hand side, we can see all of the different elements that we can add to the form right. Now, I have an image, but I could always add another image. If I want images on the left, I click and drag and release, and then I could add another image or remove it just as easily. And while I didn’t do it here, we could also have a headline to have titles and headings and text to tell a whole story, a description, or maybe share instructions. And anything that you see, if you hover over it. It gets highlighted. You can click and drag to rearrange it and make it your own.
Moving on to the donation amounts. Now this particular appeal, our sunny days appeal has the option for both one time and recurring donations. When we click on the donation amounts, we can see on the left hand side what those amounts are going to be and the impact statements that go along with them, how, how is this money going to be put to use and people are going to be donating a little bit differently if it’s one time versus recurring. So we can have our monthly amounts be different, maybe a little bit less for monthly if we’re going to be automating that gratitude. We can also decide based off of trends that we’re seeing in some DonorPerfect reports, maybe the gift range report. We find that people are donating in one range of amounts over another. We can decide that a default of 100 is maybe better than a default of 50. I. And now I want to circle back to some things that were brought up earlier today in Mac’s session, earlier when he was talking about monthly giving, it was brought up about having an online form just for monthly giving. Now, if you are just starting out and you this is your very first form that you’re making. Should absolutely have one time and absolutely have monthly as options, but a lot of organizations have had great success with separate monthly giving initiatives that are separate. They have separate forums, they have separate codes, they have separate thank you messages. And just wanted to reiterate that again, you could just have a landing page for your monthly giving program. Obviously, if it’s your first we want it both on. You could turn off monthly giving. I want to do it. You could do it. I want to do it, but you could the option is there for you. You could also have a default to monthly giving. And if you can’t come up with an honest calculation as to where the money’s going, if you don’t have an impact statement, you could always turn
that off. We can also pick the style. A lot of this is going to come from our drag and drop, but we can pick a color of our choice for our accents or our background by clicking on the color square. We can get our color codes in there. We could even play around with the color wheel and pick a color that is on brand for us, or even use this eyedropper that turns your mouse into a little color selector and you can find the color that works for you. Now, another question that was brought up earlier today in Mac session is, well, eventually these transactions are going to turn into gifts within DonorPerfect. And gifts in DonorPerfect have what we call coded fields, gift fields, which are really, it’s just a fancy name for a drop down menu. And here, in hidden fields, we can see the general ledger, what fund the money is going to be going into what campaign? Is this a part of what solicitation is this? This is sunny days appeal, 2025, and if you use sub solicitation to designate sources, you could add that sub solicitation here as well. But we’re not limited to that. What if? What if we wanted our community to be able to pick where they want that money to go? That also is something that we could do here as well, but we’re going to have to make a change to our hidden fields the general ledger is a hidden field. If we want people to have the power of choice, we need to remove General Ledger from our hidden fields. Easy peasy. Click on that red trash can to remove. But we’re not done. Let’s circle back to build where, if I scroll down, we will see our other options for drag and drop functionality. Let’s add a couple here, like our drop down menu. Let’s click and drag and release that. And now there’s dozens of drop downs that are in DonorPerfect. My next step is to choose which drop down it is. Is it on the main screen, the gift screen, bio? Somewhere else? Nope. Here it is, if I click on gift, we can select General Ledger, where we now have a drop down, where our constituents can select what fund donations are going to General Ledger, though, is a label. We probably want to change that so they know what we’re talking about. Something like, which fund would you like to donate to? We could make this required if we would like, and we could even select a default code, if we’re worried that people are going to skip this step.
We can also add other fields, perhaps a memo box. Memo boxes have a large character limit, and I’m thinking for this one on the gift screen, we could use the gift narrative high character limit on these fields. Again, people aren’t going to know what gift narrative is, but we prompt them with a label like, is there anything else you would like us to know if they fill this out that is going to be a no? That ends up on the gift. And let’s do one more. We can add a checkbox as well, where perhaps on the gift screen we are marking this gift as anonymous.
Couple more things to point out our payment methods here. We usually have bank account in addition to credit card, but when we click on our payment method option on the left, we are going to see our PayPal and Venmo link option. But now, once we get transactions through here, tying it back to our presentation. How are we going to show gratitude and appreciation for anything that’s coming through this particular form that is going to be over in settings on the left hand side, and then we are going to go to Setup thank you email. You can also customize the confirmation page and social media options, but setting up the thank you email, we’re going to ignore the DonorPerfect the default template, and we’re going to go with the DonorPerfect template. Here’s my sunny day. Thank you. This is the exact list that we were seeing earlier in the email templates, and I can select it from here. And then I’m also going to make sure that I save as well. Save is our big blue Publish button. I’m
uh, we’re going to notice this Publish button light up occasionally once I click on Publish, it says form publish. So all those changes that I made have now been pushed out. We can view it, copy it, or even get a QR code. But check this out. Let’s say I then make another change. I rearrange these. Watch what happens to that publish button. It lights up again. This gives us the opportunity to change the online forms without the end user actually seeing it. So do make sure that you’re publishing those changes you
and if you’re over feeling overwhelmed creating so many different thank you letters, we got you covered with our new creative writing assistant. If you’re like me, you might have gratitude, appreciation and love in your heart, but getting that information out onto an empty screen can be a little bit difficult. What you know in your soul can sometimes be a little bit hard to type out, but that’s where our fundraising assistant, Donnie comes in. I was a little cheeky with Donnie. Donnie is actually our fundraising bot that is going to be available throughout DonorPerfect, for you to come up with your own communications now this is powered on the back end by chat, bgbt and open AI. I’m personally a slow adopter of AI. I know it’s a great tool, but if you’ve if you struggled with AI too, this is going to make it a lot simpler. You always have to be very direct with your instructions for for chat, GBT, or any AI that you’re using. But here, from the homepage, we have our fundraiser bot right here, and we can click through.
First the fundraising bot is going to want to know who you are, who is your organization, who is the author of this email. We can also even put in your website URL so that the fundraising bot can scan your website and get pertinent information. Certainly, the persona is important too. The founder is going to have slightly different language from perhaps the executive director. You here,
and then our message delivery, a lot of different options here. Who is our audience going to be a donor doesn’t even have to be for a thank you. Really. This could be for outreach, for appeals, for touch points, and if anything in these drop downs doesn’t suit the bill. There is always an other option. What’s the type? Is this email? Is this a letter? What is the purpose of this? Are we asking for feedback? Are we raising awareness, or do we want to express gratitude? Now, again, unfortunately, adults, I’m speaking for myself and. Maybe, maybe a few others we have shortest attention span, so the shorter the better to keep mine succinct but passionate and driven as always. Lastly, any details? What is our mission statement? What are our motives, what are our goals, what is our call to action? And if we do have a call to action, what is that website going to be here? I have my link in there. We click Generate. We’re going to give him a few moments to think a lot harder and faster than I ever could. We’re certainly not stuck with whatever Donnie creates for us. We could always change on the fly our language and our audience, our type and our tone. Great tool found throughout DonorPerfect, the email templates, pretty sure he’s maybe even in the online forum somewhere.
So a couple of additional resources for you to thank your donors again in the provided handouts you could maybe consider a welcome kit. Some people really roll out the red carpet for new constituents when it’s their first time, make them feel welcome. And I have, I did say I would say this again. Let’s follow up with that. Thank you with a new template on a regular basis, whatever you deem to be regular for repeat donor, so we don’t have a stale message. Certainly true. If we have a monthly giving program that we’re automatically thanking we might want to go in there at the first of the month and spice things up a little bit. Thank you. Calls and texts always can record those in DonorPerfect, and we even have DP video if you feel like recording a video and sending that so recaps and takeaways. Wrapping up here, gratitude strengthens connections. When we express genuine appreciation, we deepen our bonds with donors, supporters, volunteers and every member of our community by fostering a sense of belonging and commitment. Automation ultimately saves time by leveraging tools like chat GBT, we streamline processes, allowing us to focus our energy on meaningful interactions and strategic initiatives. Personalized communication fosters relationships. Tailored messages demonstrate that we value and understand our constituents, nurturing trust and loyalty over time and appreciation amplifies impact. Cultivating a culture of appreciation not only acknowledges past contributions, but also inspires continued support, driving greater outcomes for our mission, which takes us to our Q and A section. Welcome back, Mac. Hey,
good to be back. All right, we do have some questions in the Q and A so I’m just gonna kind of rattle them off. Cecilia wants to know, is there an upper character limit in the email message bodies? Oh,
goodness, that is a great question. I’m sure there is a technical limit. I’m just not sure what exactly that is, yeah,
so I double checked with support there. There is an upper limit. It’s very, very long. You can you can get very wordy, if you would like, but we do recommend keeping them short and sweet.
So potentially, you could fit the whole script of the B movie or Shrek into one of these email templates, and it would go out. It might not be the message that you want, but if it’s a long one, it’ll hold it.
I wouldn’t recommend those exactly, but yes, I think you could technically do that. Jeanette asks, Does the from email always come from a DonorPerfect domain, or can we alias it to our organization’s domain? That one Kelly did reply with a knowledge base article. So I mostly wanted to highlight, for anybody else that has that same question, the link to the articles in the Q and A section, and if you have any questions beyond that, if your IT team reaches out to our support team, we can assist you in getting that set up. Kirsten wants to know, is there, do you have any tips or tricks for setting up the PDF receipt without the formatting getting mixed up?
Yeah. So for the email templates in general. One, then this doesn’t answer her question right away, but I am getting to it. One, when we are adding information to these email templates, mailings, email templates, if you are kind. Copying and pasting from a Word document, imperative or really anywhere, not just word, but when you are pasting into the email template, whether it be the body of the email or the PDF attachment that we’re looking at now it’s the same area. Essentially, make sure that you right click and paste as plain text. Copy Paste normally, can sometimes throw off the formatting a little bit, so pasting as plain text is the way to go, but we’re making a table from scratch on that PDF. Your best case would be to copy one of the existing ones, because I like the way that they’re organized. But you can also add them manually. If we go to the three dots at the top right, we can then go over to insert a table, select the size of the table that we want to build, and now we have a nice organized area where we can insert information like their maybe their full name, and then over to the right, we have the same options for merge fields. We can then find the appropriate field, and then maybe we’re also adding the date of gift. So the first column is going to be the placeholder, and the right is where we’re going to have this actual field.
Sounds good. Can you also just take a moment and showcase the little HTML code option for anybody that has access to an HTML guru?
Oh, goodness, that would be code view. So if you, if you’re smart or than me, it’s a big group, and you know, HTML, and you can open up the the hood of these email templates, essentially by going to the three dots and then going to Code View where you’ll see some magic. I think this is magic because I don’t know HTML, but if you know HTML, this is where you would make those edits
Perfect. Thank you. Rochelle is asking, is there a way for us to track the number of gifts received and failed each day,
failed and received each day. Yes, there is and there’s. There’s a few different options that I’m sorting through, but gateway is probably the first and foremost, unless you can think of a more concise report. I was just
thinking about, asks, monthly giving us, yeah, I’m biased. Given my own presentation earlier, I think the gateway would be the best bet,
absolutely worth touching on, though, max so tasks and monthly giving, arguably maybe one of the most important failed transactions that you would want to be known. You know, alerted to tasks monthly giving. This is the hub where all of it goes off. And we can see every single day that something is being processed. So we can look, and we can see today that this transaction was successful. If anything went wrong, we’d have a big red warning on there alerting us to that failure. Furthermore, you can have an email letting you know about those failures. And
while you’re on that screen, Alejandra asked for the thank you email. Can we have one sent every month, not just when they first donate? That automatic receipting tab allows you to do that. Yes.
Yes, it does. We would turn automatic receipting on and then the pledge that gets created takes it from
there, we had an anonymous question, can you add a hyperlink or image in the body of an email? I don’t know if you want to take a moment just to quickly reshow that Sure. Can
couple different ways that you can add a hyperlink. If we go to mailings and email templates, let me go back to my sunny days. Thank you. And if I click on the image, the image itself could be a hyperlink. So first insert an image, and then when you click on the image from the pop up, you could have an additional link there, redirecting them elsewhere. But more traditionally, we add our text. I
highlight and then insert link.
Also while we’re still. On the email templates. If you do need a table on that PDF, I would really recommend going with one of the sample ones that are in here. If you’ve never been in the email templates, you should have about seven that are in there as starting off points, and they’re going to have fake information in there. It’ll be for coral acres or a fake nonprofit, you’ll have to go in and you’ll have to customize it for yourself. But the PDF attachment on this one is fairly well organized, and I’m guessing it’s not sample two. I think it’s maybe sample three that I like a little bit better, or sample one rather, because there is one with a table on here. This one, this is the one that I often tell people to copy because it’s very professional looking, has most of the stuff you need there, and you don’t got to fuss around with the tables.
Awesome. All right. And I think we have time for maybe one more question. Penny was asking, Can you quickly show how to create a donation form that shows both one time and recurring donations at the top? So if you could just go back into the drag and drop form and highlight that area
Absolutely, we are going to go to apps where we have our drop down of other softwares, our friends at Constant Contact, donor search, give cloud our whole list of partners, but even our online forms, that is a separate software from DonorPerfect, the database. So we get there from this little side menu. Now, for those of you that are following along, if you’re in the apps, drop down menu and you don’t see this little side pop up. It means that you have an upgrade in your future. Reach out to the Support Department to find out more about getting access to the new drag and drop form builder. It’s free. You got to ask for it. As long as you’re doing payment processing, you will get this little side menu. We will go with the drag and drop form builder, and if say, I like the look of my sunny days appeal, I could go to the three dots and copy that form and then edit the copy. But like I said, you really can make these pretty quick. So on the right, I’ll click on create a new form, so be our general donation form. Where really the only options that we have at this part are we just going to have donation amounts or donation amounts and an impact statement, and you can always go back later and add that impact statement. Keep it simple. Just have the donation amounts, and then from here, create form. And now from here, we have all of our drag and drop elements, many of the things you can click and on the left you can edit them. And if you click on our payment options at the bottom, that’s where we can link PayPal. Now, the default state for this is going to be one time and recurring. If I click on the donation amounts, we’ll see them pop up on the left hand side. We can have different amounts for one time versus monthly. So that will be the default state. Maybe we want to add another donation amount, it will not allow us to add a six, because statistically, between three and five is what’s going to work best for conversion rates to get people to actually make a donation. And as always, we can go down to amount settings if you wanted to default to monthly giving, add on that impact statement and certainly not turn off one time or monthly gift, leave that on and always make sure to click on your Publish button so it saves those changes.
All right. Well, thank you very much, Sean. I think that’s all we have time for today. So thank you everybody for attending Sean’s session, we hope you had a fantastic conference experience and had some great takeaways. Please join us for closing remarks, hosted by Mallory Erickson. You don’t want to miss it, and we’ll see you in a few minutes. Take care.
Bye. Thanks, everybody. You.
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