I made efforts to recruit new donors (This can be through paid marketing lists and/or your own donor engagement).
I know which platform(s) I’m going to leverage to reach each segmented group.
Suggested Timeframe: October
I have a rock-solid campaign.
What’s your year-end campaign theme? Make sure it’s reflected throughout all of your communications. These are the last tasks you’ll wrap up before go-time!
I understand what worked and what didn’t work in last year’s campaign.
I created a communications timeline, mapping out when and how communications will be sent.