Don’t let the glitter of Giving Tuesday fade at the close of your campaign. Follow these simple steps and leverage the time-saving email templates to set up a donor retention system designed to bring new Giving Tuesday supporters into the community of donors who back your cause all year long.
It’s easy to get caught up in the day-after tasks that take time away from donor engagement, but if you expect to retain your new Giving Tuesday donors, add saying “Thank You” to the top of your to-do list. GuideStar reports that new donors who receive a thank you within 48 hours of donating are 4 times more likely to give to your organization again. To help you cross off this task a little quicker, we’ve provided you with this Giving Tuesday thank you email template.
Giving Tuesday Thank You Email Template
Subject Line: Giving Tuesday was a success thanks to YOU!
Hi [NAME], [Example: Lisa]
Thank you for supporting our [CAMPAIGN NAME] [Example: Giving Foods-Day] fundraiser for Giving Tuesday. Because of you, we were able to raise an incredible [$XX,XXX] [Example: $22,731] in just 24 hours! That’s [$XX,XXX] [Example: $12,731] over our goal of [$XX,XXX] [Example: $10,000].
The passion and care of people like you keeps us going, and we hope we make you proud with how we pay these funds forward to benefit [WHO/WHAT YOU’RE HELPING] [Example: local families in need who rely on your generosity so they can access nutritious food throughout the year].
Keep an eye out for updates on the impact of your Giving Tuesday donation in the coming months, along with other ways to get involved in [YOUR MISSION] [Example: eliminating hunger in our community].
Thank you again for your generous support.
The Team at [ORGANIZATION NAME] [Example: Coral Acres Food Pantry]
Segment your Giving Tuesday donor list to identify first-time donors and send them a special welcome email about a week after Giving Tuesday. The goal of your welcome email is to bring new donors into the fold by letting them know how much you appreciate them, and give them ways they can support your organization all year long. Use this email template as inspiration to help you highlight the most exciting aspects of your organization to your next loyal supporters.
Subject Line: Hi [NAME], [Example: Lisa], Welcome to the [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] Community!
We’re Glad You Joined Us!
Dear [NAME] [Example: Lisa],
Thank you so much for choosing to give to [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] on Giving Tuesday. We’re honored that you care about our cause. Check out these 5 ways you can stay connected to our mission all year long.
Follow Us on Social Media
The easiest way to keep tabs on [ORGANIZATION NAME] [Example: Coral Acres Food Pantry]’s updates, volunteer opportunities, and events is to follow us on [FACEBOOK / TWITTER / INSTAGRAM/ETC.] [Example: Facebook and Instagram Tip: Link to Social Media]. Connect with us today and don’t be shy to comment. We love engaging with supporters online!
Share Your Story
Whether you or someone you care about has benefited from our services or something about [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] just resonates with you, we’d love to hear why you give. Drop us a line at [EMAIL ADDRESS]. [Example: email@example.com]
Become a Monthly Donor
It’s easy to make a difference in [WHO/WHAT YOU’RE HELPING] [Example: local families’ lives] all year when you sign up to give to [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] on a monthly basis. Every amount counts and directly impacts [YOUR MISSION] [Example: our ability to end hunger in our community]. Set up your monthly gift today.[Tip: Link to your monthly giving form]
Volunteer with Us
From [LOCAL OPPORTUNITY] [Example: stocking pantry shelves and greeting families] to [REMOTE OPPORTUNITY] [Example: purchasing food from our grocery list on Amazon], our volunteer page lists everything we’re looking for from supporters near and far. Check it out.[Tip: Link to your volunteer form]
Attend an Upcoming Event
We celebrate our donor community throughout the year by hosting our annual [EVENT NAME] [Example: ‘Tis the Saison Gala] and pop-up fundraisers benefiting special projects. We’d love for you to be a part of that. See what’s coming up soon! [Tip: Link to your events page]
In addition to being thanked, donors want to know that the money they give to you is being spent responsibly and effectively. Showing new donors the tangible difference that their first gift made can almost guarantee that they’ll give to you again.
When you send this follow-up email a month after Giving Tuesday, you may not have much of an update when it comes to notable accomplishments. That’s okay! Even though you may not have rolled out a project completely, you can share:
- The plans you’ve set as a result of your Giving Tuesday fundraising dollars.
- A testimonial of who will benefit from your Giving Tuesday-funded work.
- Photos of where you’re starting, along with a projected progress timeline.
Consider this template your guide to communicating just how much a new donor’s Giving Tuesday donation means to the success of your nonprofit’s mission.
Giving Tuesday Impact Email Template
Subject Line : Special Update: See Your Giving Tuesday Donation in Action
Because of YOU
The [Example: $22,731] Giving Tuesday fund you’re a part of will be used to [DESCRIBE YOUR #GIVINGTUESDAY IMPACT GOAL] [Example: feed hundreds of families this winter with fresh and healthy food packages].
Our Plans for [INITIATIVE NAME] [Example: Operation: End Holiday Hunger]
- [DESCRIBE IN DETAIL WHERE FUNDS WILL BE ALLOCATED] [Example: The majority of Giving Foods-Day funds will pay for family food packages that Coral Acres Food Pantry will distribute to local families in need every Monday from 8-10 AM and 4-6 PM from December through the end of February.]
- [DESCRIBE IN DETAIL WHERE FUNDS WILL BE ALLOCATED][Example: A portion of Giving Foods-Day funds will be immediately allocated to the Farm Partnerships Fund, which enables Coral Acres Food Pantry to maintain regular shipments of fruits and vegetables to our facility so we can stay stocked for all of the families who rely on us.]
[ADD TESTIMONIAL HERE] [Example: “When I lost my job, I was sick over how I would pay for my mortgage, cover my bills, and keep my children fed. I found out about Coral Acres Food Pantry online, and in my desperation I went to see if they could help me. I was so ashamed, but the staff treated me with such dignity and respect that I left feeling hopeful. My situation wasn’t permanent, but when I needed them, Coral Acres Food Pantry was there for me and my family. As soon as I got a new job, I signed up to donate to them each month, because I know I’m not the only one who has gone through losing a job.” – Bill, Former Family Package Recipient]
Thank you for your contribution in helping us [DESIRED IMPACT YOU WANT TO ACHIEVE] [Example: feed our neighbors in need]. We’ll keep you posted as [INITIATIVE NAME] [Example: Operation: End Holiday Hunger] progresses.
To ensure the continued success of this initiative, along with our other projects, consider joining [ORGANIZATION NAME] [Example: Coral Acres Food Pantry]’s monthly giving program.