Sam has been serving the nonprofit community since 2001. His writes primarily about fundraising, with a focus on print and digital marketing, donor management, and technology. The communications mediums have changed over the years, and fundraisers have to adapt, but the fundamentals of acquiring new donors, retaining them, and persuading them to give more, have remained constant. Combining his marketing and fundraising experience, Sam’s goal is help fundraising professionals adopt best practices and incrementally improve their results.
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March 28, 2022
By Mallory Erickson Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retai…
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August 24, 2021
Believe me when I say I’m a nice person. Pets instinctively like me. I over-tip at restaurants, and I don’t forget to tip hotel housekeepers. Sure, I suffer from the occasional road rage, but I keep my fingers on the steering wheel instead of out the windo…
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February 26, 2021
July 20, 2020
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February 20, 2017