Meet the author

Mallory Erickson

Mallory Erickson is the founder and CEO of Practivated, an executive coach, fundraising consultant, and host of the What the Fundraising podcast. She is dedicated to transforming the nonprofit sector by helping fundraisers move beyond transactional approaches to build lasting, mission-aligned partnerships.

Through her Power Partners Formula, Mallory has trained over 60,000 fundraisers, blending executive coaching, behavior design, and strategic fundraising. Her book, What the Fundraising, explores how shifting away from a scarcity mindset leads to greater impact and sustainability.

At Practivated, which Mallory founded in 2024, she continues to drive innovation in fundraising through technology, coaching, and science-backed strategies. If you’re ready to fundraise with confidence and alignment, Mallory’s work is for you.