Last year, you and your team worked tirelessly to meet your fundraising and donor acquisition goals. As the year passes, you slowly see the progress you made trickle away as each new donor you acquired fails to respond to this years’ appeals. Fundraising can seem like a frustrating and insurmountable game when facing a high Read More »
Fundraisers: if you love a book where you’re the hero of the story, Tuesday Mooney Talks to Ghosts is a delightful mystery that stars a prospect researcher for a nonprofit hospital system. She has a knack for discovering personal (and often private) details about people she’s never met and credits her experience researching donors so Read More »
There are plenty of reasons why nonprofit organizations approach major donors with caution – specifically high net worth individuals (HNWI), or even billionaires like Bill Gates. While it is true that spending time and energy on these monumental gifts can give pause to newer and smaller nonprofits, it isn’t as scary as fundraisers once thought. Read More »
We all know a good story when we hear one. Many of us even have that one that transports us. Maybe a certain series takes you back to your childhood bedroom reading with a flashlight. Or a novel takes you to a friend’s cozy living room for a book club discussion. So that begs the Read More »
When new and returning donors hear about an upcoming fundraising effort, what are the messages that matter most to them, and how do you reinforce them? While no two campaigns (or even donors) are identical, there are some critical components to your goal-based fundraising that, when messaged to your audience, can make a significant difference. Read More »
“As a result of our collaboration and learning, we are convinced that today we have a problem in the way we fund nonprofits.” -Presidents and staff of the Ford, Hewlett, MacArthur, Open Society, and Packard Foundations in a letter to peer philanthropists Many donors, grantmaking organizations, and people who are passionate about the causes that Read More »
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