By Mallory Erickson Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who Read More »
In the nonprofit sector, DEI (Diversity, Equity, & Inclusion) work refers to initiatives that promote safety, advocacy, and belonging for nonprofit employees and donors of color, especially in professional and educational settings. Recent studies show that many organizations fall short in this fight, lacking an understanding of the level of inclusivity necessary to properly represent Read More »
Submitted by Sabrina Walker Hernandez Donor love is the key to repeat gifts. 65% of first-time donors don’t make a second gift. That’s what Penelope Burk’s donor-centered research tells us. Most studies agree that it costs nonprofits about 10 times more to bring in a new donor than to keep an existing donor. For each Read More »
The DonorPerfect Community inspires big change by fighting for its causes every day, but especially on the biggest giving day of the year. Our clients’ fundraising mastery allowed our community to raise $55.5 million in total on Giving Tuesday 2021! Check out the infographic below for more Giving Tuesday insights. What you need to know Read More »
The most effective monthly giving programs show donors how their recurring gifts make them a hero before they decide to join. Don’t just provide donors an option to give monthly – show them exactly what their monthly gift will do. And once they become a monthly donor, be sure to continue to tell them the Read More »
Data shows that inviting donors to celebrate your cause through an ongoing commitment increases your overall retention rate, and in turn, your annual revenue. In fact, nonprofits who create their program through DonorPerfect have an average monthly donor retention rate of 90%. That’s because monthly donors give more money more often. While only 3 out Read More »
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