November 27, 2023
Nonprofit Technology & Fundraising Blog
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Nonprofit professionals already have plenty on their plate for November and December – especially with short-staffing as a common industry pain point. For many, completing projects months in advance isn’t feasible. For others, it’s just not their M.O. Regardless, last-minute fundraisers need love, too – and you still have time!
First things first, you aren’t alone in this. Remember, you have fundraising experts on your side! We created email and social media template kits for planners and procrastinators alike – all you have to do is plug in your nonprofit’s Giving Tuesday details. Then promote your donation form, crowdfunding campaign, fundraising videos, and more!
The day after, you can start nurturing your new donors straight away with DonorPerfect’s Welcome Wednesday resources geared toward donor retention.
While using your existing donation form may seem like it saves time, it actually creates more work for you to do when reporting on your Giving Tuesday success. It could also put a damper on the excitement surrounding the biggest giving day of the year.
Having a dedicated form for day-of donations helps you set and track a specific goal. You can even include a real-time goal meter to show supporters how close you’ve come to reaching it, inspiring them to take action before the end of the day.
For example, your Giving Tuesday goal may be to finance a piece of equipment that would allow you to serve more people. Supporters can see how much it costs, how close you are to affording it, and what it would help you accomplish. When you let your Giving Tuesday gift data stand alone, you can strengthen relationships by sending thank-yous to the specific donors who contributed to the goal, including a photo or video of the results.
You don’t need an expert or a ton of time to make a video that will draw attention to your Giving Tuesday efforts. Studies have shown that donors respond quite well to fundraising videos that put a face and a voice to your mission.
Your mini-guide to last-minute fundraising videos:
We surveyed 1,000 DonorPerfect clients who participated in Giving Tuesday 2020 and they left last year with these takeaways: try a goal-oriented approach, take advantage of crowdfunding, and above all, don’t be afraid to test out new ideas!
Crowdfunding campaigns are a no-brainer because:
Just like some nonprofits can’t afford to plan campaigns months in advance, it isn’t easy for everyone to make a large gift in a lump sum. Monthly gift programs are a more inclusive way to rally your supporters on Giving Tuesday and show how much they mean to you – no matter their gift size.
After all, Giving Tuesday donors signing up for $5 a month are just as valuable as those giving a one-time donation of $60. Plus, monthly donors are more likely to stick around. DonorPerfect monthly gift programs have a donor retention rate of 90%!
Speed aside, the best part of these solutions is that – whether you choose to start with one idea or try all five at once – your Giving Tuesday efforts will be much more efficient now and in the future. The more you get the word out, the more involvement you will inspire; and the more comfortable you get with Giving Tuesday campaign planning, the more likely you will create successful giving challenges each year!