Do your annual thank you letters or emails sound like everyone else’s? Or worse yet, are you repeating the same phrases over and over again in your year-end fundraising appeals, thank you letters and annual report? It’s time to change it up!
Here are 30 personal ways to let your donors know just how much their support means. Use these alternatives to the word “support” to make donors feel appreciated and let them know how they helped.
30 Words or Phrases to Use Other Than “Support”
- Continued connection
- Commitment (to)
- Investment (in)
- Engagement (with)
- Caring
- Kindness
- Partnership (with)
- Participation
- Gift
- Donation
- Help
- Contribution
- Being part of our (movement/mission/legacy/program/services)
- Belief in our (movement/mission/services/program)
- Impact
- Generosity towards
- Being a generous friend of
- Assistance
- Collaboration (with)
- Endorsement (of)
- Champion (of)
- Sponsor
- Strengthen
- Move forward
- Defend/Uplift
- Encouragement
- Selflessness
- Kindheartedness
- Compassion
- Concern
Pro Tip: NP Comms Secret Weapon!
Power Thesaurus is a Nonprofit Communication Director’s secret weapon! It’s crowdsourced, so the suggestions for alternate words are more relevant than a standard thesaurus. Check out the alternatives to replace “support” for even more ideas to use in your year-end fundraising appeals and thank you letters.
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Rebecca Gardner permalinkI like your suggestion to use the phrase "being part of our..." instead of just using the word "support." my sister is interested in working with a consulting service to learn methods for fundraising for her non-profit business this year. I'll share this info to help her develop the best possible relationship with her future donors moving forward!