Nonprofit Technology & Fundraising Blog
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How will you know if your Giving Tuesday campaign is a success? What is the best way to measure Giving Tuesday results? Decide now what to measure and put a system in place. It will make it easier to analyze the impact of your Giving Tuesday fundraising efforts. It will also improve future efforts for next year.
DonorPerfect provides a wealth of reports to analyze just about any aspect of your database that you want to track. Below are a few reports to help you quickly measure Giving Tuesday results.
Use the Gift Listing Report as a quick way to calculate all the gifts received during the Giving Tuesday window (e.g., 11/28/2017 – 12/1/2017). Compare this to last year’s total. Did more donors donate? Did your overall donations increase?
The Donor Recognition Report allows you to break out which donors are contributing at different giving levels. Run the report using the date criteria for just the Giving Tuesday timeframe (e.g., 11/28/2017 – 12/1/2017) and use this information to target your fundraising efforts next year. If you’ve set up a Solicitation code for Giving Tuesday gifts, be sure to filter on that too. Which level of donors donated the most? How can you maximize donations from this group next year? Which level of donors donated the least? What could you do to engage them more?
The Solicitation Analysis Report is very helpful in determining the cost effectiveness of your various fundraising activities, especially those that involve direct mail solicitations. Read 3 Practical Tips to Track Your Giving Tuesday Donations to know which solicitation codes to set up and how to add them to your forms.
Want more in depth Giving Tuesday reporting? Need Giving Tuesday data to share with your board? Watch our Tracking and Reporting on your Giving Tuesday Campaign webinar.
DP’s Online Forms tracks valuable statistics about your online donation forms. From the Review and Acceptance Center (RAC), enable the Statics toggle to change your RAC view to see form views and conversion rates for any form.
You can also track your online donation form with Google Analytics to see how well it performs during your Giving Tuesday campaign. Edit the form and select Additional Options > Advanced Settings to enter your Google Analytics tracking code.
Giving Tuesday isn’t only about the donations that come into your nonprofit. It’s also about gaining exposure and visibility for your organization. Consider these questions when your measure Giving Tuesday results.
Does your organization measure the impact of Giving Tuesday in a unique and creative way? We’d love to hear about it. Share it in the Development and Fundraising discussion group in DP Community.
Our team of nonprofits experts has worked together with our users to compile a great, free resource, full of Great GivingTuesday Campaign Ideas. DonorPerfect team members worked with our clients and pulled together examples of effective email templates, social media strategies and other tips to help activate your donor base this GivingTuesday!