November 15, 2023
Nonprofit Technology & Fundraising Blog
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Whether your organization is just starting a monthly giving program or you’ve had one for a while, it can be a challenge to find new donors who want to become monthly givers. Read on to learn which type of donors are likely to participate and how to attract them.
With Monthly Giving, there is no better way to retain your existing donors, gain sustainable revenue, and upgrade annual giving amounts. Check out our Monthly Giving Resource Center for tips on how to start and grow your program.
The best place to find potential monthly giving program participants is within your existing donor base. These donors know your organization and are already interested in your mission. They’ve given before and are likely to give again. Monthly Giving expert, Erica Waasdorp, recommends looking for supporters with these characteristics, among donors that have given in the last year:
DonorPerfect users can find these donors using the Donors by Giving Level Report. It breaks out which donors are contributing at different giving levels and lists their most recent gift date.
For more ideas on where to find donors, visit 19 Places Potential Donors Could be Hiding on the blog.
Once you know which donors you want to attract to your program, how can you get them to join? The best way to enroll donors in your monthly giving program and collect recurring donations is to use an online donation form that accepts credit and debit cards and ACH (e-check) payments. Next, add this form to your website, social media accounts, and other promotional materials to make it easy to find information about joining your monthly giving program. Then, promote your program to supporters within your existing donor pool that are likely to donate and ask them to join your program.
Here are a few ways to promote your monthly giving program:
For more ideas and advice on how to take your monthly giving program to the next level, visit the Monthly Giving Success Hub. This resource center will show you how to manage all aspects of your monthly giving program from end-to-end.