Are you leaving money on the table? Are you looking for another untapped revenue stream? Matching gifts may be the answer. On April 23, Adam Weinger, President of Double the Donation, was our featured Expert Webcast speaker. Adam offered strategies for expanding matching gifts made by for-profit companies.
Matching Gifts Basics
While there are many different matching programs in existence, the most common is a 1:1 match.
The average donation is $25-$100, but can be as high as $1,000-$20,000.
While some companies still require paper submission, the application process for matching gifts has shifted more towards electronic.
Matching gifts may result from the employee’s notification to his/her HR department or representative.
Billions of dollars are left on the table if employees are unaware of the nonprofit’s matching gift program or forget to request the match. Therefore, it is highly recommended that nonprofits market matching gifts throughout all communications, including a dedicated website and online donation forms.
A matching gift tool placed on the donation form simplifies the application process. With the new DPConnect service, DonorPerfect has partnered with Double the Donation so that WebLink forms include a searchable database. The donor can easily find out if his/her employer has a matching gift program in place.
Constant reminders will increase the likelihood that employees will request that a match be made.
Your organization should have a designated resource committed to increasing the matching gift revenue stream. This person should make sure that it is adequately marketed and tracked in order to determine the success of the program.
Don’t stop there! DonorPerfect has brought in experts on a wide range of nonprofit topics that can help jump start your organization’s fundraising campaigns, online strategy and implement best practices. Check out our Nonprofit Expert Webcasts.