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February 13, 2025

Donor Journeys: What They Are & How To Personalize Them

Donor journeys have become a hot topic among nonprofit professionals. Are fundraisers putting their donor prospects in a box with these predetermined giving paths? Are the paths customizable enough to accommodate a wide range of giving preferences? Though th...

The Psychology Behind Donor Journeys: How to Read Donor Behavior

Co-authored by Cherian Koshy, CFRE, and Christy Smaglio, DonorPerfect With 97% of today’s donors citing impact as their main reason for giving, understanding the donor journey is key to inspiring transformative change. Mapping out your organization’s dono...

10 Nonprofit Leadership Tips for 2025 from Joan Garry

As nonprofit leaders and professionals enter 2025, regular analysis and adaptation are more critical than ever. That’s why our partnership with nonprofit leadership expert Joan Garry, founder of the Nonprofit Leadership Lab, comes at a perfect time, as sh...