How to Reach Lapsed Donors

How to Reach Lapsed Donors

 Establishing a community of loyal donors can offer nonprofits security and stability, allowing for longer-term budgeting and strategic planning. What motivates some donors to stick around, and why do others stop supporting your mission after a gift or two? By connecting with lapsed donors – or donors who haven’t given in a while – you Read More »
Confessions of a Serial Lapsed Donor

Confessions of a Serial Lapsed Donor

 Last year, you and your team worked tirelessly to meet your fundraising and donor acquisition goals. As the year passes, you slowly see the progress you made trickle away as each new donor you acquired fails to respond to this years’ appeals. Fundraising can seem like a frustrating and insurmountable game when facing a high Read More »
How to Execute Successful Giving Tuesday Stewardship

How to Execute Successful Giving Tuesday Stewardship

More than a third of annual giving happens in the last three months of the year, according to DonorPerfect research. Having a plan in place to steward Giving Tuesday donors sets you up for a successful year-end, and the new year after that. It’s easy to feel anxious going into Giving Tuesday, but at this Read More »

Giving Tuesday Strategy: Using Emotion to Raise Donor Retention

Giving Tuesday Strategy: Using Emotion to Raise Donor Retention

Giving Tuesday is the best testing ground out there for your donor acquisition and recapture strategies. Opportunity lies in your smaller, more inactive donors, as they account for 80% of all donors giving at year-end.  Infrequent gifts are often fueled by emotion and urgent need. What’s most important is how new donors will feel about Read More »

Donor Retention – A Guide for Nonprofit Organizations

Donor Retention – A Guide for Nonprofit Organizations

By Mallory Erickson Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who Read More »

The 7 Pillars of Donor Love

The 7 Pillars of Donor Love

Submitted by Sabrina Walker Hernandez Donor love is the key to repeat gifts. 65% of first-time donors don’t make a second gift. That’s what Penelope Burk’s donor-centered research tells us. Most studies agree that it costs nonprofits about 10 times more to bring in a new donor than to keep an existing donor. For each Read More »