Welcome, Worldchanger!

View your growth plan below!

Your personalized growth plan

4 Steps to Refine Your Donor Acquisition Strategy

You engage with donors and prospects using a multichannel communication strategy, and you’re comfortable using social media to make new connections – now let’s make sure you’re able to grow your prospective donor pipeline more consistently.

STEP 1

Leverage prospect research and wealth data

text

STep 2

Unlock the power of LinkedIn for Nonprofits

text

Step 3

Build recognition with Instagram Reels

text

Step 4

Track the performance of your paid marketing

text

But first, a quick win!

What better way to reach a prospective donor than a quick message delivered straight to their pocket? Whether you’re introducing a campaign or providing directions to a local fundraising event, fundraising text messages keep your mission top of mind.

Send fundraising text messages to fuel engagement in a minute or less:

Nonprofit text messaging solutions make it easy to recruit donors and volunteers because you can accept donations, pledges, signups, and registrations via mobile.
With a tool like DP Text, you can create segmented prospect lists and use custom keywords to inspire your target audience (ex. Text “CHANGE” to 555-555-5555). And with in-depth reports on all text activity, you can play around with your text appeals until you find what works best for your nonprofit.

LEARN MORE*

*Already a DonorPerfect customer? Click for savings on DP Text!

Step 1: Leverage prospect research and wealth data

Before we dive in, I’ll provide some resources about donor prospect research that will help you understand what it is and what it can do for you.

Here are some resources to get you started with prospect research:

Read

Understanding what motivates your prospective donors can help you inspire closer connections with your organization. One way to achieve this is by creating personas to represent your donor community, based on their demographics and giving activities. This guide, Your Data-Driven Donor Persona Checklist, will help you do just that.

Download Your Data-Driven Donor Persona Checklist »

Enrich donor profiles with giving capacity and history.

Did you know that you can have wealth data delivered straight to your donor records? DonorSearch offers the most comprehensive prospect and wealth screenings on the market to reveal individuals’ giving capacity, giving history, and more. It also integrates with DonorPerfect so you can run reports to segment your donors based on giving capacity. Easily gauge the appropriate ask amount, target your solicitations to the right constituents, and identify major donors in your network.

LEARN MORE

How to Discover Major Donors in your Database today

Read

While finding a new major donor is wonderful, it’s only part of the work needed to fund your next big project. DonorPerfect has your back in this e-book, How to Discover Major Donors in Your Database Today, where you will learn how to set your major gift baseline, consistently find major donors using your nonprofit CRM, and steward them appropriately so that they feel as special as they are.

Download How to Discover Major Donors in Your Database Today »

Step 2: Unlock the power of LinkedIn for Nonprofits

Unlocking the Power of LinkedIn for Your Nonprofit. Missions to Movements podcast

Listen

People trust people they know. You have a dedicated team of employees driven by your mission each and every day. What are their stories? Are they telling them? How can you unlock the power of LinkedIn to grow your organization and empower your employees to develop their own personal brands? Listen to my Missions to Movements podcast episode, Unlocking the Power of LinkedIn for Your Nonprofit, with Head of Linkedin for Nonprofits Ariana Younai.

Listen to Unlocking the Power of LinkedIn for Your Nonprofit »

You don’t have to come up with LinkedIn content all by your lonesome. Check out this brand-new AI bot! The DonorPerfect Fundraiser Bot allows you to instantly generate personalized campaign content that speaks to your specific mission, purpose, audience, communication method, and more.

GET STARTED

Step 3: Build recognition with Instagram Reels

Don't miss this webinar! with Jordan Gill — Watch

Your social media audience knows you, but depending on the algorithms, they might not see your content all the time, so how do we invite them to join your email list? Attracting new subscribers to your email list is a great way to build a “Know, Like, Trust” relationship with future donors. Learn how Jordan Gill has used Instagram Reels to generate thousands of new email subscribers in The Reel Deal: Strategic Storytelling for Nonprofits (on Instagram and IRL) to Engage Ideal Donors.
WATCH NOW

Step 4: Track the performance of your paid marketing

An Inside Look at charity:water’s Paid Ad Approach. Missions to Movements podcast

Listen

Your marketing team might be A/B testing different social advertising campaigns to see what performs best, but drawing inspiration from organizations you admire can be just as telling and valuable. Where is a fellow peer like charity: water seeing success? Take a listen to my conversation with their Director of Growth, Megan Toscano on their approach to paid marketing: An Inside Look at charity:water’s Paid Ad Approach.

Listen to “An Inside Look At charity: water’s Paid Ad Approach”»

let us write your emails, social posts, and more!

P.S. Not a marketer, but need to refine your multichannel engagement approach?

You can test different target audiences, tones, and nonprofit personas against each other with the DonorPerfect Fundraiser Bot! You can even regenerate the same content for different use cases and communication channels (like emails, social media posts, blogs, video scripts, text messages, and more). Simply enter your organization’s details and make your selections from the drop-down menus – that’s it!

TRY IT NOW