Donor Retention

Turning One-Time Giving Into Long-Term Partnership

Donor Retention Strategies for Nonprofits

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It is vital for nonprofits to have a strategy for sustainable giving leading to growth.

Donor retention techniques help organizations focus on existing donors and avoid donor attrition. Keeping loyal givers will help organizations build a base of contributors who are committed to the cause. This allows a nonprofit to see beyond giving trends.

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Donor retention takes awareness and planned focus.

By finding donors who align with the mission, and creating relationships that are not transactional, a donor will become loyal and transformational. An organization’s ability to retain donors will not only lead to budget stability, but the amplification of impact.

Watch & Learn: Tips and Tricks for Donor Retention

Episode 5: Transforming Nonprofits: Strategic Adaptation and Growth with Leigh Anne McKelvey & David Cramer

Episode 5: Transforming Nonprofits: Strategic Adaptation and Growth with Leigh Anne McKelvey & David Cramer

Cultural transformation, donor diversification, board engagement, storytelling, and succession planning for nonprofit sustainability …
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What Is the Donor Retention Metric?

What Is the Donor Retention Metric?

What is the donor retention metric? The donor retention tile displays the percentage of donors who gave a gift in …
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How to Reflect on Past Performance to Meet Future Goals

How to Reflect on Past Performance to Meet Future Goals

Day Two of the DonorPerfect community conference. We are so glad that you were here. My name is Jonathan and …
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Increase Donor Retention Rates with DonorPerfect

Use the Right Tools to Build Strong Relationships and Retain Donors

Monthly giving in a heart

5 Tips to Grow Your Monthly Giving Program

Now that you’ve started a monthly giving program, it’s time to help it grow! You’re in luck because monthly giving …
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monthly donor delighted by an email about the impact of their gift feature

4 Easy Ways to Retain Donors Who Give Monthly

Congrats! Your monthly giving program has kicked off to a great start. Donors are resonating with your mission and have …
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A young woman sits at a desk, taking notes from her laptop. An older man stands behind her, looking over her shoulder at the screen.

4 Failproof Nonprofit Executive Coaching Tips for Donor Retention

Contributed by Mallory Erickson Many new nonprofit organizations start out on the wrong foot by focusing on obtaining donations without …
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Boost Donor Retention With These Guides

Your Donor Retention Toolkit

Your Donor Retention Toolkit

Before you go to the ends of the earth to find new donors, look around you. Your day-one supporters who …
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4 Strategies to Build Multichannel Donor Relationships

4 Strategies to Build Multichannel Donor Relationships

When it comes to your nonprofit, multichannel donors are everywhere. No, really. Everywhere.They give online through your website and emails …
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The Giving Tuesday Cheat Sheet

The Giving Tuesday Cheat Sheet

Last year, 35 million people and 80 countries participated in Giving Tuesday, and these numbers are steadily increasing each year …
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Frequently Asked Questions

1. What is donor retention?


2. Why is donor retention important for nonprofit organizations?


3. How should an organization calculate retention rate?


4. How can a nonprofit improve donor retention rates?


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