Donor Retention

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Turning One-Time Giving Into Long-Term Partnership

Donor Retention Strategies for Nonprofits

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It is vital for nonprofits to have a strategy for sustainable giving leading to growth.

Donor retention techniques help organizations focus on existing donors and avoid donor attrition. Keeping loyal givers will help organizations build a base of contributors who are committed to the cause. This allows a nonprofit to see beyond giving trends.

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Donor retention takes awareness and planned focus.

By finding donors who align with the mission, and creating relationships that are not transactional, a donor will become loyal and transformational. An organization’s ability to retain donors will not only lead to budget stability, but the amplification of impact.

Watch & Learn: Tips and Tricks for Donor Retention

Four Pillars of Donor Retention: Techniques and Strategies to Retain Donors and Grow Revenue

Four Pillars of Donor Retention: Techniques and Strategies to Retain Donors and Grow Revenue

Lynne Wester teaches you the how, why, and what of donor retention, along with techniques and strategies to retain donors …
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Episode 5: Transforming Nonprofits: Strategic Adaptation and Growth with Leigh Anne McKelvey & David Cramer

Episode 5: Transforming Nonprofits: Strategic Adaptation and Growth with Leigh Anne McKelvey & David Cramer

Cultural transformation, donor diversification, board engagement, storytelling, and succession planning for nonprofit sustainability …
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What Is the Donor Retention Metric?

What Is the Donor Retention Metric?

What is the donor retention metric? The donor retention tile displays the percentage of donors who gave a gift in …
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Increase Donor Retention Rates with DonorPerfect

Use the Right Tools to Build Strong Relationships and Retain Donors

New donor giving a second gift feature

6 Proven Strategies to Secure Second Gifts

Of course, donor acquisition and retention are essential for any successful fundraising program – but above all, it’s important that …
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The Secret to Retaining New Donors: Nurture Them Like New Employees

Attracting new donors is vital for nonprofit growth. However, the journey doesn’t end with finding them – it’s equally crucial …
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Monthly giving in a heart

5 Tips to Grow Your Monthly Giving Program

Now that you’ve started a monthly giving program, it’s time to help it grow! You’re in luck because monthly giving …
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Boost Donor Retention With These Guides

Your Donor Retention Toolkit

Your Donor Retention Toolkit

Before you go to the ends of the earth to find new donors, look around you. Your day-one supporters who …
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4 Strategies to Build Multichannel Donor Relationships

4 Strategies to Build Multichannel Donor Relationships

When it comes to your nonprofit, multichannel donors are everywhere. No, really. Everywhere.They give online through your website and emails …
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The Giving Tuesday Cheat Sheet

The Giving Tuesday Cheat Sheet

Last year, 35 million people and 80 countries participated in Giving Tuesday, and these numbers are steadily increasing each year …
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Frequently Asked Questions

1. What is donor retention?


2. Why is donor retention important for nonprofit organizations?


3. How should an organization calculate retention rate?


4. How can a nonprofit improve donor retention rates?


Get Your Donor Retention Toolkit

Discover the metrics to determine your retention rate and what it takes to turn your one-time donors into lifetime supporters.