Donor Score

TURN GIVING HISTORY INTO ACTIONABLE INSIGHTS

Donor Score

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Quickly understand each donor’s giving engagement with the Donor Score—a built-in tool included in every DonorPerfect system.

This holistic 0–100 score combines how recently, how often, and how much each donor gives, then compares those patterns across your donor base to provide instant insights tailored to your organization.

Displayed in each donor’s profile, this clear view of giving activity helps you focus your next outreach or stewardship effort.

Donor Score benefits and features

Understand donor giving behavior and engagement at a glance

  • Combines recency, frequency, and monetary value into one simple metric

  • Provides a balanced view of donor activity instead of focusing on a single factor

  • Compares individuals to individuals and organizations to organizations for fair analysis

  • Calculates each donor’s giving behavior relative to others in your system

  • Adapts to your donor base, whether you have 500 or 50,000 records

  • Automatically recalculates each night for always-accurate scores

Use donor insights to prioritize and personalize outreach

  • Segment donors by grouping them into High, Medium, or Low score ranges

  • Prioritize outreach based on giving strength and recent activity
  • Personalize communication strategies to connect and build stronger donor relationships
  • Use scores to identify lower-engagement donors for reactivation efforts
  • View, filter, and sort by Donor Score with the Constituent List

  • Focus time and resources on the right donors for every goal

[The Donor Score] cuts down a lot of time spent pulling reports. It’s just right here at our fingertips, so it’s really helpful.

Megan J., Vice President of Development

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