Among DonorPerfect users, an astounding 4.7% of the entire year’s giving happens between December 29 and 31. Calendar year-end is a busy time for everyone, including your supporters, and many donors wait until the last minute to enjoy their annual charitable tax advantages. Luckily, there are ways you can nudge last-minute donors to support your […]
Meeting your supporters where they’re at and reaching them through multiple communications channels will help you reach your year-end fundraising potential. If you have donors who prefer giving through direct mail, the right social media post might inspire them to increase their giving, or serve as the reminder they needed to send in their annual […]
Excellent year-end campaigns strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. They’re specially crafted for each recipient, and encourage your community to dream big about the future they’re helping make possible. Your appeals reach homes at just […]
More than a third of annual giving happens in the last three months of the year, according to DonorPerfect research. Having a plan in place to steward Giving Tuesday donors sets you up for a successful year-end, and the new year after that. It’s easy to feel anxious going into Giving Tuesday, but at this […]
At DonorPerfect, we believe that luck comes to the well-prepared. When your database is prepped and ready for the busiest fundraising season of the year, you’ll be able to spend your time creating dynamite appeals and effective stewardship touches instead of worrying about whether you have the right addresses for your donors. Not sure about […]
Recurring gifts are the most effective and effortless way to retain donor support beyond Giving Tuesday. During the year-end giving season, many fundraisers launch a monthly giving program to make sure their efforts are organized and measurable, especially when working toward a Giving Tuesday goal. Nonprofits that create a monthly giving program through DonorPerfect have […]
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