No matter where you land on the political spectrum, one thing we can all agree on is that it’s an unprecedented time in American politics and the world in general. Will that mean changes in nonprofit giving levels? Does competition from political fundraising affect donations to nonprofits? We surveyed hundreds of nonprofit organizations, like you, […]
Every nonprofit wants long-term supporters who continue to donate to their cause. Unfortunately, 77% of first-time donors, on average, won’t give to your nonprofit next year. What is the best way to increase your donor retention rate? Keep more of the donors you’ve already cultivated by thanking them for their gift as soon as possible. […]
SEO (search engine optimization) refers to the process that makes it easier to help users find your website with a quick internet search. The better your SEO, the higher your website will appear in, say, Google’s search results, which means more visibility and more traffic to your website. For most of us, the mechanics of […]
Nonprofits often struggle with getting board members to participate in fundraising. Board members may have little or no experience with fundraising, and let’s be honest, making big asks can be difficult for even the most professional and well-seasoned fundraiser. Still, being part of the fundraising efforts is an essential task for each member of the […]
In 2019, email fundraising response rates increased by 1%. M+R Benchmarks has never reported a year-over-year increase for this metric. This is great news for nonprofit organizations that are increasingly reliant on virtual fundraising tactics. Email’s impact as a fundraising tool is growing. If your email game is not where it needs to be, check […]
In recent months, many organizations have been working to establish and share ways to contribute to racial justice. These actions include creating equity within their workplace, identifying and dismantling White-dominant values, and amplifying the voices of Black people and people of color. To understand how nonprofits can champion racial justice as part of their organizational […]
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