Donor acquisition is often a keystone of any fundraising strategy. Garnering interest in your cause and recruiting new audiences to support you is a worthwhile investment. However, the cost of acquiring new donors is significantly higher than retaining existing donors, so donor retention is often a more effective fundraising tool. But that’s not to say Read More »
Written by Samantha Ste Marie, Marketing Specialist at Givecloud Donors can often feel overwhelmed by philanthropic demand. Countless nonprofits are asking for their attention and contributions, leading these organizations to put a great deal of effort into holding onto their donors. Donor engagement, retention, and satisfaction are essential components to ensure lasting success in building Read More »
Fundraising software has become a vast marketplace as the tech industry continues to grow. Buying a constituent relationship management system (CRM) is not an easy decision – budget, features, data migration, and stakeholders all come into play as you consider countless solutions. It can be overwhelming for a nonprofit organization to vet several CRMs before Read More »
Like any smart business decision, purchasing donor management software (often called a fundraising CRM or constituent relationship management system) for your nonprofit involves a good deal of forethought and coordination. There are a wide variety of platforms to choose from and a number of people who will be affected by your choice. Writing a request Read More »
It’s not often that a consultant offers you free advice, but the fundraising community is known to unite through a common bond: each member has their own unique goal for the greater good. Learning is a cornerstone – sharing free resources to inspire more funds for each individual mission. That’s why we feel strongly about Read More »
SofterWare Sweeps Every Category in 2023 Top Workplaces Awards When Emily Lefferts began her writing career with DonorPerfect in 2022, she was no stranger to the social good sector. Having worked for several nonprofit organizations, she was all too familiar with cultivating donor relationships and stewarding planned givers through events, direct mail, and more. What Read More »
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