The Easy Breezy Guide to End-of-Year Acknowledgements
Most nonprofits know that you can boost engagement with a prompt and sincere thank you letter or email. With all the work that goes into preparing your end-of-year donor acknowledgements, how can you maximize their impact? Our tips make sending your year-end letters even more effective.
Personalization Is King!Your acknowledgement email or letter needs to be about your donor, not you. It should show the donor how their contribution made a difference in the community or helped to achieve your mission. A donor management system will allow you to create personalized donation acknowledgements using your donor’s name (or even a nickname). You can also incorporate information about their last donation, if they volunteered or even the last time they had contact with your nonprofit. These details are incredibly powerful when engaging donors.
Invite More EngagementYour constituents have tremendous power to advance your organization’s mission in ways that don’t involve donating money or spending a lot of time volunteering. In fact, in their normal everyday activities, your donors can impact people that you can’t even dream about reaching. Here are a few easy (and free) ways you can ask donors to help:
- Encourage them to follow you on Facebook and then comment on, like and share your nonprofit’s posts, events and photos.
- If you are a local nonprofit, ask them to review your organization on Yelp.
- Are your constituents on Twitter? Ask them to tweet links to your nonprofit’s events and mention you as a #FF on Fridays.