I’m blogging live from the Pacific Region Boys and Girls Club conference in downtown Scottsdale, Arizona. It’s been a great conference, and I expect that we’ll add on quite a few new clubs to add to our 100+ list of current Clubs across the country.

I also had a chance to learn some new things (always a good thing), and talked with Jay Grigsby, President of Netzle Grigsby Associates. Jay and his 25 member team provide campaign consultation for all types of non-profit organizations, and he had a few key insights into finding potential donors, especially for private schools:

  • The first task was to find those parents that paid for the tuition in full. Since almost all schools provide some kind of payment plan, those parents that pay in one lump sum are much more likely to be potential major donors.
  • It’s also important to find those people that are paying tuition for students whom are not their children. This list usually includes grandparents, aunts, uncles, and other extended family members. Again, it’s important to note if the payment was made in a lump sum or over time.
  • Finally, it was critical to have the database scanned for Prospect Research purposes- and make sure to include ALL alumni. This will uncover hidden prospects, as well as provide a more definitive wealth rating for your existing pool of major donors. As I mentioned in the past, we have a fantastic relationship with Wealth Engine, and the prospect research data is automatically integrated within DonorPerfect, saving valuable time.
Successful campaigns don’t happen by themselves, and it’s much wiser to take the planning advice from people who have already hit all the landmines (and they have the battle scars to prove it!)
by mstone@softerware.com

Oct 3 07
One Comment
  1. David Hart permalink

    Hi, I am a technology volunteer at our local ‘Boys & Girls Club of the Gila Valley’ here in Safford AZ. We are in need of a technology partner to be able to donate 25 re-certified /refurbished (or even new) computers – 15 for students in our lab and 10 for staff. Our current computers are outdated and repairs are getting prohibitive. We can provide any credentials needed to verify that we are a legal 501c Boys and Girls Club and affiliated with the national organization. We surely appreciate your consideration. Thank you, David Hart.

Leave a Reply

Note: XHTML is allowed. Your email address will never be published.

Subscribe to this comment feed via RSS