6 Monthly Giving Email and Social Media Templates to Grow Your Program

Data shows that inviting donors to celebrate your cause through an ongoing commitment increases your overall retention rate, and in turn, your annual revenue. In fact, nonprofits who create their program through DonorPerfect have an average monthly donor retention rate of 90%.

That’s because monthly donors give more money more often. While only 3 out of 10 one-time donors give again, 8.5 out of 10 monthly donors continue giving year over year, and gifts from just half of your monthly donors can amount to 65% of your overall revenue.

To further your program with confidence and convenience, we’ve created two templates (email + social media) for each of these key monthly giving outreach methods:

  • Promoting your monthly giving levels
  • Recruiting funders for your dedicated projects
  • Spotlighting your sponsorship opportunities

TEMPLATES 1 & 2:

Promote monthly giving levels

EMAIL

VIEW EXAMPLE EMAIL >>

SUBJECT: [FIRST NAME], [NAME OF PERSON/ANIMAL/MOVEMENT/GROUP YOU HELPED] invites you to become a [NONPROFIT NAME] Monthly Donor

HEADING: Become a [MONTHLY GIVING MEMBER] of [NONPROFIT NAME]

BODY COPY:

Hi [FIRST NAME],

Thanks to our [MONTHLY GIVING MEMBERS] [NONPROFIT NAME] and their generous monthly donations, [NONPROFIT NAME] can deliver the many resources and services that [WHO/WHAT YOUR HELPING] rely upon.

[PHOTO OF WHO/WHAT YOUR HELPING]

Here’s how much your monthly gift matters to [WHO/WHAT YOU’RE HELPING]:

  • $5 a month [WHAT THE GIFT WILL PROVIDE].
  • $10 a month [WHAT THE GIFT WILL PROVIDE].
  • $20 a month [WHAT THE GIFT WILL PROVIDE].
  • $30 a month [WHAT THE GIFT WILL PROVIDE].
  • $50 a month [WHAT THE GIFT WILL PROVIDE].

What kind of change would you like to create?

Join [MONTHLY GIVING PROGRAM NAME], our monthly giving program, today to support our mission of caring for homeless pets all year long.

[JOIN NOW]

SOCIAL MEDIA

IMAGE COPY: Support [WHO/WHAT YOU’RE HELPING]. Join [MONTHLY GIVING PROGRAM].

CAPTION COPY: For just [LOWEST GIVING LEVEL] a month, you could [GIVING LEVEL OUTCOME]. Join [MONTHLY GIVING PROGRAM] today: [FORM LINK]

Example GivingTuesday Social Post

TEMPLATES 3 & 4:

Recruit funders for a dedicated project

EMAIL

VIEW EXAMPLE EMAIL >>

SUBJECT: [FIRST NAME], will you partner with us to launch [PROJECT NAME]?

HEADING: Together, Let’s Make [PROJECT NAME] a Success

BODY COPY:

Hi [FIRST NAME],

On behalf of [NONPROFIT NAME], I’d like to invite you to join the [MONTHLY GIVING PROGRAM NAME], our treasured community of monthly donors supporting [DEDICATED PROJECT].

[IMAGE RELATED TO YOUR PROJECT]

Whether you sign up for a recurring gift of $5 or $50, you’ll know that [OUTCOME OF THEIR GIFT] each month because of your generosity.

Plus, as a [MONTHLY DONOR NAME] you’ll receive the opportunity to:

  • Vote on new ideas for [PROJECT NAME] and contribute ideas of your own
  • Attend meetings about the evolution of [PROJECT NAME] at its completion
  • Be featured in special announcements about [PROJECT NAME]

Sign up today to join a special group of monthly donors who are committed to making a difference in the lives of [WHO/WHAT YOU’RE HELPING] through [WHAT THE PROJECT DOES].

[BECOME A MONTHLY DONOR]

For more information on [PROJECT NAME], visit our website at [LINK]. Questions? Feel free to drop our team a line at [EMAIL ADDRESS].

Thanks, as always, for being a part of the [NONPROFIT NAME] Community.

Best,

[NAME, TITLE]

SOCIAL MEDIA

IMAGE COPY: Support [PROJECT NAME]

CAPTION COPY: [PROJECT NAME] can’t happen without you! Join [MONTHLY GIVING PROGRAM] to help us [PROJECT OUTCOME]: [FORM LINK]

Example GivingTuesday Social Post

TEMPLATES 5 & 6:

Spotlight sponsorship opportunities

EMAIL

VIEW EXAMPLE EMAIL >>

SUBJECT: Sponsor a [WHO/WHAT YOU’RE HELPING] for less than [ROUNDED SUM OF SPONSORSHIP COST DIVIDED BY 30] a day.

HEADING: Be a Hero to [WHO/WHAT YOU’RE HELPING]

BODY COPY:

Hi [FIRST NAME],

[SPONSOR IMPACT STORY]

[PHOTO OF WHO/WHAT YOU’RE HELPING]

Each year, our mission of [YOUR MISSION] grows substantially, as more and more [WHO/WHAT YOU’RE HELPING] rely on our services. You, too, can be the driving force in a story of human kindness and inspirational change just like [SPONSOR] as a member of the [MONTHLY GIVING PROGRAM NAME], our incredible community of sponsors. These special donors ensure that [WHAT SPONSOR DOLLARS FUND].

For just [DOLLAR AMOUNT] a month, you can become a [NONPROFIT NAME] Sponsor.

As a sponsor, you’ll receive:

[IMAGE OF WHAT SPONSORS RECEIVE]

  • A photo and information about [WHO/WHAT YOU’RE SPONSORING]
  • Photo and video updates on [OUTCOME OF SPONSORSHIP]
  • The opportunity to [INFLUENCE THE OUTCOMES OF WHO/WHAT YOU’RE SPONSORING]

Make a difference every day for [WHO/WHAT YOU’RE HELPING] by joining the [MONTHLY GIVING PROGRAM] as a [ADJECTIVE] sponsor.

[BECOME A SPONSOR]

Thanks, as always, for being a part of the [NONPROFIT NAME] Community.

Best,

[NAME, TITLE]

SOCIAL MEDIA

IMAGE COPY: Sponsor a [WHO/WHAT YOU’RE HELPING] for Less than [MONTHLY AMOUNT DIVIDED BY 30] a Day

CAPTION COPY: [WHO/WHAT YOU’RE HELPING] needs a hero. Is it you? Sponsor a [WHO/WHAT YOU’RE HELPING] today by joining [MONTHLY GIVING PROGRAM]: [FORM LINK]

Example GivingTuesday Social Post

BONUS TEMPLATES: NAMING YOUR PROGRAM

Branding your monthly giving program is always a good idea because the way you describe the opportunity to support your cause regularly should stand out from the way you ask for other gifts. If you haven’t begun working on your monthly giving program yet, you’ll need a name – but don’t worry, we’ve got a template for that, too!

TEMPLATE #1

Capture the community feels that pull at the heartstrings of your supporters by referring to monthly donors as “friends.”

The [NONPROFIT NAME] Friends Club

Ex. The Paws + Claws Friends Club

TEMPLATE #2.

Dedicate your monthly giving program to the impact those gifts will create.

Project [A SPECIFIC PROJECT OR NEED THAT THE MAJORITY OF MONTHLY DONOR REVENUE WILL FUND]

Ex. Project Furever Home

Operation [A SPECIFIC PROJECT OR NEED THAT THE MAJORITY OF MONTHLY DONOR REVENUE WILL FUND]

Ex. Operation Save Puppy Park

TEMPLATE #3

Calling your monthly donors “partners” lets them know that they’re investing in the continued success of your organization.

Partners of [NONPROFIT NAME]

Ex. Partners of Paws + Claws

We truly hope that these templates get you ready to grow your monthly giving program. When you focus more on the impact of your mission than dollars or donor retention, your community naturally grows closer, giving you the support needed to achieve a greater change together.

by Ally Orlando

Aug 12 21
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