Do Mail Merge Fundraising Appeals Still Work? Whether you’re writing an email or an appeal letter, mail merges offer the chance to make a large communication feel like it was intended specifically for each individual reader. While mail merges may feel like old news, they’re still an effective way to add personal touches to large […]
At first blush, donor communications (mailings, emails, etc.) may seem like a rather simple process, but there is quite a bit of thought involved for them to be effective. One of the most essential components of any mailing is the greeting, and this can be fraught with complications. Accordingly, a crucial function of an effective […]
Nonprofit storytelling isn’t a “nice-to-have,” it’s a fundamental part of your work. Your organization’s powerful stories are the foundation of your identity, showing who you are as people, what you do to make a difference in your community, and what makes you unique to other nonprofits doing similar work. These stories provide a narrative that […]
Cracking open a fresh calendar is such a good feeling – nothing but clean space and possibilities for a bright future! Spending an hour or two on mindful planning now can set you up for success in the year to come. Here are five tips to create a roadmap for a successful year of fundraising: […]
Donor lapse is something that all fundraisers want to avoid. This is where LYBUNT and SYBUNT reports come in handy. These reports will give you the information you need to analyze your donors, find out who hasn’t given this year, and use that information to re-engage these important contributors. What are LYBUNTs and SYBUNTs? LYBUNT […]
Finding high-net-worth donors who share your vision is the key to achieving your nonprofit’s greatest goals, especially as wealthy constituents are rushing to make their tax-deductible gifts at year-end. Of course, generating more funds for your mission sounds great, but who exactly are these donors and how can your organization justify spending time on a […]
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