Nearly 11% of all corporate cash contributions to nonprofits come through matching gift programs, totaling an estimated $2.86 billion annually. Corporate matching gift programs are one of the most effective ways to maximize charitable giving. Through these programs, donors can have their contributions doubled—or even tripled—by corporate giving initiatives. Yet, many donors and nonprofits remain […]
A Step-by-Step Guide to Crafting Effective Donor Journeys A road trip is an excellent way to get to know someone. You travel the same path together, have plenty of time for conversation, and make stops that later become fond memories. Planning a road trip is a lot like plotting a donor journey. Donor journeys are […]
Donor journeys have become a hot topic among nonprofit professionals. Are fundraisers putting their donor prospects in a box with these predetermined giving paths? Are the paths customizable enough to accommodate a wide range of giving preferences? Though these are valid concerns, there’s a reason behind all the buzz. Donor journey fundraising not only improves […]
Co-authored by Cherian Koshy, CFRE, and Christy Smaglio, DonorPerfect With 97% of today’s donors citing impact as their main reason for giving, understanding the donor journey is key to inspiring transformative change. Mapping out your organization’s donor journeys helps you create meaningful experiences that significantly impact your fundraising success and mission fulfillment. By studying the […]
As nonprofit leaders and professionals enter 2025, regular analysis and adaptation are more critical than ever. That’s why our partnership with nonprofit leadership expert Joan Garry, founder of the Nonprofit Leadership Lab, comes at a perfect time, as she offers her invaluable advice to help you navigate shifts and fundraise effectively. Like DonorPerfect, Joan started […]
9 Signs Your Donor Database Needs a Tune-up Your donor management software should work for you, not against you. An organized and up-to-date donor database increases fundraising results, strengthens donor retention, and improves donation tracking and campaign reporting. Over time, inefficient processes, outdated information, or underuse of features can lead to missed opportunities and reduced […]
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