When new and returning donors hear about an upcoming fundraising effort, what are the messages that matter most to them, and how do you reinforce them? While no two campaigns (or even donors) are identical, there are some critical components to your goal-based fundraising that, when messaged to your audience, can make a significant difference. […]
An estimated 15% of the world’s population lives with a disability, and your nonprofit’s donation form can be viewed from anywhere in the world. Accessibility compliance means doing the right thing for your donors, volunteers, and nonprofit website visitors. This integrity brings you closer to those you serve, avoids legal action for your organization, and […]
Put yourself in your donors’ shoes for a second, and think of a recent purchase or donation you made on your mobile phone, tablet, or laptop. Did you have to enter your card information manually? Did it take you longer than a minute to check out? Did you abandon your purchase altogether? What held you […]
Have you heard of the Ben Franklin Effect? In his autobiography, Benjamin Franklin wrote, “He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.” It describes a psychological phenomenon that occurs when a person who has done you a favor actually likes […]
All of your fundraising work is done, and you’ve made it to the end of the year. Congratulations! While you’ve certainly earned a break, don’t forget about one of the most important aspects of fundraising: reporting. Reviewing your numbers will help drive your strategy next year, and you can use your data to share your […]
Charitable giving is often deeply personal, and it’s likely each of your supporters has a unique and special motivation for giving. While it would be nice to be able to handcraft a personalized appeal for each of your donors, it simply isn’t realistic! That doesn’t mean that you need to take a “one size fits […]
Follow us on social!