One very effective method of maintaining your relationship with your donors is to really connect with them on an individual level. Since no two donors are exactly the same, the best way you can accomplish this is to group together like donors based on common characteristics.Donor Segmentation by GenerationThis process is known as donor segmentation. […]
How will you know if your Giving Tuesday campaign is a success? What is the best way to measure Giving Tuesday results? Decide now what to measure and put a system in place. It will make it easier to analyze the impact of your Giving Tuesday fundraising efforts. It will also improve future efforts for […]
What is a Lapsed Donor? A lapsed donor is one who has lapsed from giving for at least a calendar year. They are the most significant donors to focus your efforts on re-engaging since they have already demonstrated an interest in your organization. How Can I Reactivate Lapsed Donors? There are several ways to re-engage these […]
Whether you’re communicating socially or for business, texting is a surefire way to ensure your message is received. 90% of text messages are read within 3 minutes of being sent. More and more nonprofits are leveraging text as a quick and easy way to connect with donors. Text Giving Works. And on a day like […]
Are you ready for Giving Tuesday? How much more effective would your Giving Tuesday fundraising materials be if they got to the donors who are most likely to give? It starts with having a healthy database of good information that helps you organize and track your Giving Tuesday donations. Here are our top recommendations to […]
Fundraising and advocacy are enjoying something of a golden era thanks to the internet and social media, which make it easier and more affordable than ever to get a message out and build community. Effective donor engagement, which lies at the heart of every successful fundraising campaign, consists of a number of key factors like […]
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