At first blush, donor communications (mailings, emails, etc.) may seem like a rather simple process, but there is quite a bit of thought involved for them to be effective. One of the most essential components of any mailing is the greeting, and this can be fraught with complications. Accordingly, a crucial function of an effective […]
Cracking open a fresh calendar is such a good feeling – nothing but clean space and possibilities for a bright future! Spending an hour or two on mindful planning now can set you up for success in the year to come. Here are five tips to create a roadmap for a successful year of fundraising: […]
Nonprofit CRMs are an excellent tool to manage donor data, and often, a CRM’s highly customizable nature makes it easy to collect and store all the information you could possibly need. This abundance of information IS an advantage, but it can also feel overwhelming when it comes to dredging through donor file after donor file […]
When new and returning donors hear about an upcoming fundraising effort, what are the messages that matter most to them, and how do you reinforce them? While no two campaigns (or even donors) are identical, there are some critical components to your goal-based fundraising that, when messaged to your audience, can make a significant difference. […]
An estimated 15% of the world’s population lives with a disability, and your nonprofit’s donation form can be viewed from anywhere in the world. Accessibility compliance means doing the right thing for your donors, volunteers, and nonprofit website visitors. This integrity brings you closer to those you serve, avoids legal action for your organization, and […]
Put yourself in your donors’ shoes for a second, and think of a recent purchase or donation you made on your mobile phone, tablet, or laptop. Did you have to enter your card information manually? Did it take you longer than a minute to check out? Did you abandon your purchase altogether? What held you […]
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