Nonprofit crowdfunding and advocacy go hand-in-hand. That’s because many people who care about your cause will readily engage with your nonprofit when you address hot topics they’re talking about online and at the dinner table. We interviewed Robby Bardwell, Donor Stewardship Coordinator of YWCA of Evanston/North Shore to learn how his nonprofit turns these passionate […]
As anyone who works in the nonprofit industry knows, retaining donors is challenging. The average donor retention rate is just slightly above 40%. The time and effort spent in cultivating and sustaining donor relationships require significant resources from your organization. This is why DonorPerfect spends so much time partnering with you to develop tools and […]
SEO (search engine optimization) refers to the process that makes it easier to help users find your website with a quick internet search. The better your SEO, the higher your website will appear in, say, Google’s search results, which means more visibility and more traffic to your website. For most of us, the mechanics of […]
Nonprofits often struggle with getting board members to participate in fundraising. Board members may have little or no experience with fundraising, and let’s be honest, making big asks can be difficult for even the most professional and well-seasoned fundraiser. Still, being part of the fundraising efforts is an essential task for each member of the […]
In 2019, email fundraising response rates increased by 1%. M+R Benchmarks has never reported a year-over-year increase for this metric. This is great news for nonprofit organizations that are increasingly reliant on virtual fundraising tactics. Email’s impact as a fundraising tool is growing. If your email game is not where it needs to be, check […]
The monthly giving program has long been hailed as a magic bullet for nonprofit organizations seeking to build a steady revenue stream for their mission. In a post-COVID world, this need along with the necessity of focusing on donor retention is more apparent than ever. Fortunately, monthly giving programs are proven to produce generous donors […]
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