February 26, 2021 |

Data Reveals Donor Retention as Driver of 2020 Fundraising Success

Data Reveals Donor Retention as Driver of 2020 Fundraising Success
We just released a follow up to our DonorPerfect Fundraising Benchmarks Report, which now includes a full year in review on growth in giving. DonorPerfect’s 2020 Fundraising Benchmarks Report traces the decline of giving caused by the COVID-19 pandemic to the slow recovery that debuted in Q3 and continued through Q4. The data we gathered revealed differences based on size and sector: Fundraising report showing year over year growth in giving by organization size (large, medium, and small), comparing 2019 to 2020. 2020 Fundraising Report table showing year over year growth in giving by seven organization sectors. The data also revealed organizations with strong donor retention experienced higher growth in giving than those that did not. We’re continuing our analysis by interviewing nonprofit leaders whose organizations experienced high donor retention in 2020 and will share that as well as strategies the nonprofit community can adopt to thrive in 2021.

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Sam Goldenberg
Meet the author: Sam Goldenberg

Sam has been serving the nonprofit community since 2001. His writes primarily about fundraising, with a focus on print and digital marketing, donor management, and technology. The communications mediums have changed over the years, and fundraisers have to adapt, but the fundamentals of acquiring...

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