September 20, 2022
Nonprofit Technology & Fundraising Blog
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There are probably very few fundraisers who self-identify as procrastinators. When a Giving Tuesday campaign is set in motion last minute, it’s usually because time and resources have already been spent elsewhere. And there’s nothing shameful or procrastinatory about that. Fundraising is hard work. We’re here to help you make the most of Giving Tuesday with the time and resources you have available, even if it’s the day before.
We recommend an online forms product that is easy to edit and customize. You are likely to have Giving Tuesday goal updates as the day goes on, and it’s important to keep your Giving Tuesday donors engaged in the momentum. Secondly, your form is more likely to convert supporters with recognizable branding that matches the movement and your organization.
To learn best practices, watch the video below, or keep reading!
DonorPerfect Classic Forms include a Giving Tuesday template that you can tweak and make live in a matter of minutes! And with the new DonorPerfect Online Forms, all you have to do is add a Giving Tuesday header image of your choosing, and you’re ready to customize your donation page for maximum exposure. To compare the new Online Forms to our Classic Forms, check out our detailed comparison page.
The success of your Giving Tuesday donation page is all about discoverability. We recommend shortening your donation page URL to something easy to remember. So no matter where you choose to share it, even direct mail, you are making it easy for supporters to type in (ex. http://orgname.org/giving-tuesday).
Don’t have much time to write emails and posts? Speed up the process with templates! Download our free Giving Tuesday Template Kit for resources that allow you to quickly add your organization’s details and press send.
Plan 2-3 times throughout the day when you can update donors about the progress that has been made toward your goal, or wait until you have an exciting announcement, like a major gift. Our research has shown that the highest volume of Giving Tuesday gifts are processed in the evening at 6:30, 11:00, and 11:59 pm, with gifts by hour peaking between 9 and 10 a.m., 4 and 5 p.m., and 7 and 8 p.m.
In addition to social media updates and updates to your donation page, you can also send personalized updates to mid-sized, large, major, and matching donors, letting them know how they can help you get closer to your goal.
DonorPerfect users can lean on integrations to get the word out! DP Text allows you to send Giving Tuesday goal updates via text message, and DP Video allows you to send personalized video messages to thank major donors.
Giving Tuesday donors are perfect candidates for a monthly giving program, especially if you’re posting on social media with the #GivingTuesday hashtag. Generations Y and Z have shown that they prefer to support causes in smaller amounts over time. Simply add monthly giving as an option on your Giving Tuesday form or direct Giving Tuesday supporters to your dedicated monthly program page with automatic processing.
There are a few easy ways to develop a range of monthly gift options. You can find the median gift amount for your organization and divide it by three, then create 1-2 lower options and 1-2 higher options.
Ex. With a median gift amount of $50, divided by three to get $17, your gift options may be $7, $12, $17, $22, and $27.
You can also report on 3-5 donor tiers by average gift amount. Find the median gift amount for each group and divide it by three.
Ex. If Tier 2 has a median gift amount of $60, their recommended gift amount could be $20/month. Tier 1 might have a median gift amount of $30, with a recommended gift amount of $10/month.
Ready to start a monthly program? Download our free Monthly Giving Starter Kit!
We’re hoping that you will have more time to spend on your Giving Tuesday campaign next year so that you can approach Q4 with even more insight and creativity! Our Giving Tuesday Cheat Sheet outlines your entire journey from start to finish, allowing you to start as early as the summertime and as late as the beginning of November. Complete the form below to get the print version and the online guide in one download!