The Giving Day
Resource Hub
Get everything you need to plan and run successful giving days—such as GivingTuesday—throughout the calendar year.
GivingTuesday is the most well-known giving day, but it isn’t your only option. Giving days can create momentum on any day of the year.
Here’s a collection of free resources to help you set measurable goals, plan multichannel outreach, and steward donor segments year-round.
Plan your giving day outreach
Establish clear campaign goals, develop a strategy that aligns with your priorities, and determine how you’ll engage donors before, during, and after the big day.
Launch your giving day appeal
Segment donors, create targeted messaging, update donation forms, and begin multichannel outreach to build momentum around your giving day.
Steward your giving day donors
Track incoming donations, share campaign updates, and thank donors for their generous contributions while illustrating the impact their support has on your mission.
Boost your giving day results
DonorPerfect includes a free Constant Contact account and ready-made email templates to engage the right donors the right way. Compared with other solutions, DonorPerfect users see 31% higher email open rates and 2.1x higher click-through rates using their free Constant Contact integration.
- Track giving day engagement and donations in one place
- Instantly personalize giving day emails with stored donor data
- Build dynamic email lists that sync with your donor records
- Automate giving day outreach, stewardship, and receipting
- Send supporters to your donation form with call-to-action buttons
Free download:
Your Guide to Nonprofit Giving Days
Get additional tips for planning and running a successful giving day—this free guide is designed to help you during GivingTuesday and throughout the calendar year.