Donors who give their second gift within three months of their first gift have a lifetime value nearly double that of donors who give every twelve months
According to Philanthropy News Digest, many nonprofits neglect to focus on retention, which is one of the single most effective development strategies for organizational growth. Your constituents came to you because they believed in your mission. They will stay with you if you prove they can continue to trust in your organization and fully commit Read More »
Crafting the perfect fundraising campaign can be quite the guessing game. Often, we’re looking to pull on our donors’ heartstrings and find just the right words that speak to them. But if a donor truly cares about your cause, practicality can really pay off. Matching campaigns go a long way in motivating donors to support Read More »
Written by DonorPerfect and Kylie Melville, Digital Marketing Manager at DonorSearch As a fundraiser, you know that identifying and cultivating the right donors is essential for the success of your organization’s fundraising efforts. And with donations on the decline, an efficient process for nurturing prospects is becoming more and more crucial for nonprofits. The decline Read More »
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