Tips + Templates
How to Craft Your Giving Tuesday Email Strategy
Your Giving Tuesday email strategy can be the deciding factor in whether you achieve the day’s big fundraising goal on November 30th. Use an email marketing tool that integrates with your nonprofit’s CRM to track donors’ engagement with your Giving Tuesday communications, so there’s no need to guess what is resonating with your supporters.
Start out by analyzing which subject lines garnered high open rates so you can replicate similar language in this year’s campaign. Next, determine your click-to-open rate on each of your Giving Tuesday emails. For those that performed well, note what kinds of messaging and calls to action resulted in above-average engagement.
Compile a document of your Giving Tuesday takeaways with a summary of the campaign elements that helped you best connect with donors and be sure to incorporate them in your emails for this year.
Finally, consider adding some fresh aspects to your Giving Tuesday email campaign. This 24-hour giving celebration provides your organization with the perfect opportunity to explore new terrain such as:
- Nonprofit crowdfunding
- A Giving Tuesday ambassador program
- Specifically asking for monthly gifts
After all, you never know. The Giving Tuesday wild card addition you choose this year could be what carries you all the way to your goal.
Get Started with These Giving Tuesday Email Templates and Timeline
Before you go any further, get all the templates you need delivered right to your inbox! Request The #GivingTuesday Fundraising Template Kit and The New Donor Welcome Series Template Kit here.

These email send dates will help you get the word out and keep your supporters updated on your Giving Tuesday goal progress throughout the day. Check out the corresponding template for each one below.
Before Giving Tuesday
Campaign Reveal Email: November 9th
Social Media Ambassador Emails (Available here): November 16th
Giving Tuesday Reminder Email: November 29th
On Giving Tuesday
It’s Here Email: November 30th 8:00 AM
Giving Tuesday Goal Update: November 30th 4:00 PM
Last Call Update: November 30th 8:00 PM
After Giving Tuesday
Thank You Email: December 1st (Available here)
Campaign Reveal Email: November 10th
Subject Line: Our 2020 Giving Tuesday Fundraising Campaign is…
[CAMPAIGN NAME] at [ORGANIZATION NAME]
Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
[EXAMPLE: Giving Foods-Day at Coral Acres Benefiting Families in Need in Our Community]
We’re putting our own spin on Giving Tuesday with [#GIVINGTUESDAY CAMPAIGN NAME] [Example: Giving Foods-Day], a special fundraiser that empowers you to [CAMPAIGN MISSION] [Example: provide local families in need with fresh and healthy food] this holiday season and beyond.
3 Ways You Can Get Involved on November 30th
#1. Sponsor [WHAT THE AMOUNT CAN BUY] [Example: a family’s food package] for [$XX] [Example: $25]
#2. Share our crowdfunding page with family and friends
#3. Post an unselfie telling your friends why you support us (An unselfie is just like a selfie, but with a generous twist. Take a photo of yourself holding a sign that tells your followers who you’re supporting for #GivingTuesday and why.)
These awesome initiatives to support [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] and [BENEFICIARIES] [Example: families in our community] will be launched closer to Giving Tuesday. Stay in the loop on all the exciting happenings at [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] by keeping tabs on our Facebook page.
#GivingTuesday Reminder Email: November 29th
Subject Line: [CAMPAIGN NAME] [Example: Giving Foods-Day] for Giving Tuesday starts tomorrow!
[CAMPAIGN NAME] at [ORGANIZATION NAME]
Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
[EXAMPLE: Giving Foods-Day at Coral Acres Benefiting Families in Need in Our Community]
Tomorrow is Giving Tuesday! Don’t forget to support [CAMPAIGN NAME] [Example: Giving Foods-Day], our 24-hour fundraiser that will [CAMPAIGN MISSION] [Example: ensure families in our community have enough food this winter]. Our $[X,XXX] [Example: $10,000] goal can’t happen without your generosity and support.
How to Get Involved Tomorrow
Give to support [CAMPAIGN MISSION]
[Example: local families in need]
Raise money for [CAMPAIGN NAME][Example: Giving Foods-Day] through a crowdfunding page
It’s Here Email: November 30th 8:00 AM
Subject Line: Give now to support [CAMPAIGN NAME] [Example: Giving Foods-Day] for Giving Tuesday!
[CAMPAIGN NAME] at [ORGANIZATION NAME]
Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
[EXAMPLE: Giving Foods-Day at Coral Acres Benefiting Families in Need in Our Community]
[DESCRIBE THE PROBLEM YOU ARE LOOKING TO SOLVE THROUGH YOUR CAMPAIGN.]
[Example: Children like Laura and Taylor rely on local food pantries, and they rarely receive fresh food during the winter months. Coral Acres Food Pantry tailors our mission to end hunger in our community by providing fresh, healthy options for families in need.]
This Giving Tuesday, [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] invites you to ensure that [Example: all of our neighbors have access to nutritious food].
Here’s what your [CAMPAIGN NAME] [Example: Giving Foods-Day] gift can do.
$25 buys [LIST SPECIFIC IMPACT] [Example: buys a 1 Week Family Food Package]
$50 buys [LIST SPECIFIC IMPACT] [Example: a 2 Week Family Food Package]
$100 buys [LIST SPECIFIC IMPACT] [Example: a 1 Month Family Food Package]
#GivingTuesday Goal Update: November 30th 4:00 PM
Subject Line: Giving Tuesday Goal Update: We need your help. Just [#] [Example: 8] hours left!
[CAMPAIGN NAME] at [ORGANIZATION NAME]
Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
[EXAMPLE: Giving Foods-Day at Coral Acres Benefiting Families in Need in Our Community]
We’re only [$X,XXX] [Example: $4,592] away
from our [$X,XXX] [Example: $10,000] goal!
Our community of supporters makes the charitable efforts of [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] possible year round by giving to our cause.
We’d be honored if you’d choose to celebrate Giving Tuesday with us by providing [WHO/WHAT YOU’RE TRYING TO HELP] [Example: local parents and children in need] with [WHAT THEIR FUNDS WILL PROVIDE] [Example: fresh and healthy food]. Your generous donation of [$XX] [Example: $25] amounts to [LIST SPECIFIC IMPACT] [Example: a week’s worth of nutritious produce, snacks, and pantry staples].
Help us reach our [CAMPAIGN NAME] [Example: Giving Foods-Day] goal.
Last Call Update: November 30th 8:00 PM
Subject Line: Last chance! Help us reach our Giving Tuesday goal. Just [#] [Example: 4] hours left!
[CAMPAIGN NAME] at [ORGANIZATION NAME]
Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
[EXAMPLE: Giving Foods-Day at Coral Acres Benefiting Families in Need in Our Community]
We’re only [$X,XXX] [Example: $1,057] away
from our [$X,XXX] [Example: $10,000] goal!
You can help us achieve it by:
- Making a Giving Tuesday donation now. [Tip: Link to giving form]
- Sharing one of our Giving Tuesday posts on Facebook and Twitter.[Tip: Link to social media]
- Forwarding this email to family and friends.
- Taking a minute or two to do all of the above.
As always, thank you for being a part of the [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] Community. We’ll be sure to update you with our Giving Tuesday totals tomorrow!
What Kind of Emails Should I Send After Giving Tuesday?
Great question! Your new donor welcome series is one of the biggest drivers of donor retention for all the folks who discovered your awesome organization by participating in Giving Tuesday. Is it updated with the latest information? Engaging donors as they seek to contribute your mission in this “new normal” we’re living in? We can help you get it up to snuff just in time for Giving Tuesday. Get The New Donor Welcome Series Template Kit here.