Soliciting, thanking and keeping donors takes more time and effort when you’re asking for a sizable gift. That’s why you can’t treat all of your supporters as potential major donors. So it’s important to weed through your entire database finding the best candidates to solicit as major donor prospects. Often there are constituents already in […]
Major donors are your organization’s MVPs, because they can single-handedly fund your greatest goals! Though all your donor relationships are important, the uncertainties of COVID-19 make a case for your nonprofit team to prioritize the development of a few major donor relationships over stretching limited resources to acquire several new smaller-scale donors. Engaging new donors […]
Regardless of your nonprofit’s sector or size, as a fundraiser, you have two main objectives when it comes to increasing individual contributions. First, you need to retain your existing donors. You also need to get new donors to replace the funds from donors you lose. How can you know how many new donors you need […]
As a botanical garden and zoo, The Living Desert actively protects the desert wildlife of Southern California. When COVID-19 lockdowns first went into effect, the staff had no choice but to shutter their doors and forgo the admission fees they relied on. After making several budget cuts, the team needed to start fundraising. While donors […]
It’s hard to believe that the pandemic began almost a year ago. No doubt your fundraising strategy looks much different now than it did at the start of 2020. Now that you’ve made it through “crisis mode,” it’s time to evaluate where you’re at. For some nonprofit organizations, that means fewer staff are available to […]
Growing in popularity, donor-advised funds are a vehicle for change that invite nonprofit organizations to establish relationships with funders who can meaningfully contribute to the success of their growth. While it may seem like a no-brainer, many nonprofits pass on pursuing grants from donor-advised funds. But that’s probably because they don’t know that: Donor-advised fund […]
Follow us on social!