How to Improve Email Opens and Clicks with DonorPerfect and Constant Contact

Why use Constant Contact with DonorPerfect?

Constant Contact has one of the highest deliverability rates in nonprofit email marketing, making your emails more likely to reach your intended audience. 

Using Constant Contact with DonorPerfect combines the best email technology in the industry with more than 40 years of fundraising expertise. Knowing that our users get the best results with the two products working in tandem, we include a free Constant Contact subscription with every DonorPerfect plan.

Using Constant Contact with DonorPerfect means you have all of the outreach and marketing tools you need directly connected to your donors, volunteers, and advocates. Your data flows seamlessly between the two, allowing you to build email lists for targeted segments while simultaneously measuring the effectiveness of your communication efforts.

What’s the return on investment?

Email marketing delivers a return on investment (ROI) of $36 for every dollar spent, making it a highly effective way to spend your fundraising budget. Combine your high ROI with Constant Contact’s deliverability rates, and you’re looking at a huge engagement win.

Nonprofits using the Constant Contact account included with DonorPerfect see a 47% open rate and a 7.3% click rate. 

These metrics are significantly higher than the 42% open rate and 2.6% click rate that other Constant Contact clients, who don’t use DonorPerfect, see from their emails. Higher click rates ultimately indicate greater engagement and potential actions such as donations and event attendance.

What fundraising email templates are included?

Exclusive to DonorPerfect users, the free email templates include:

• Monthly giving
• Donor acquisition
• Crowdfunding
• GivingTuesday

All you have to do is plug in your campaign details, build your donor segments, and hit send.

For example, DonorPerfect users can access a coordinated set of pre-written email templates in Constant Contact for nonprofit giving days like GivingTuesday. The series helps nonprofits introduce their campaign, remind supporters before the event, send timely appeals throughout the day, thank donors, and recruit and recognize campaign ambassadors. Each template can be customized with your organization’s branding, campaign details, images, fundraising goal, and donor impact.

Because the templates support multiple stages of the campaign, your team can build a consistent giving day/GivingTuesday email series without writing every message from scratch. You can then connect each appeal to your online donation form and use donor data to send the most relevant message to each audience.

Use Constant Contact to drive support to your DonorPerfect donation forms.

Once supporters click the link to your donation form, they can choose from popular payment methods like PayPal, Apple Pay, Venmo, and DAFpay—and even use a donor portal to track gifts and update payment information.

How to create successful campaigns with ease

Pre-written email content

With more than 30 pre-written Constant Contact email templates created for you by DonorPerfect fundraising experts, it’s easy to launch effective campaigns quickly, including crowdfunding, donor acquisition, monthly giving, and GivingTuesday. 

With data that flows seamlessly from DonorPerfect to Constant Contact, your emails and email lists are ready to go at a moment’s notice—and you can watch your improvements on DonorPerfect’s real-time campaign dashboard.

Intuitive design tools

With Constant Contact’s BrandKit, you can easily apply your organization’s logo, colors, font style, and anything else that makes your brand more recognizable. Simply apply the BrandKit to a template of your choosing to customize it for your organization. You can jump-start your customization by providing your website domain to allow Constant Contact to add details like your color scheme, logos, and pictures right into your BrandKit for you.

Constant Contact also partners with Canva and provides you with a free integration to their advanced design software. Canva provides you with an array of design tools to ensure your online marketing campaigns are polished and professional.

Automated email workflows

Automating your email marketing efforts can save you time and ensure consistent communication with your audience. Using the Constant Contact account included in your DonorPerfect subscription, you can create email series for welcoming new donors, onboarding volunteers, and engaging existing donors with automated workflows that trigger based on actions you set (like when a new contact joins your list, or an existing contact meets your list criteria).

With the integration, you can also keep track of all email communications in DonorPerfect through your contact records. This will help you build relational data between your communication efforts and real outcomes.

Together, DonorPerfect and Constant Contact reveal your organization’s true, untethered potential. The deeply integrated features allow more time for mission-critical tasks, like crafting your communication strategy. Specifically, pre-written templates and automated workflows streamline the campaign process, freeing up time to focus on creating long-lasting, meaningful connections.