December 9, 2007 | Categories Nonprofit News

A Donation Every Two Seconds….

How to Run a Successful Thon Event

A donation every two seconds. That’s what’s happening right now at Teleton Mexamerica, a DonorPerfect client running a live broadcast telethon in Mexico.

The Teleton MexAmerica is being broadcast this weekend for 27 straight hours, and they’ve implemented online donation forms to capture all of their on-line donations.

They expect over 100,000+ donations, and from our status reports (available to every customer using DonorPerfect fundraising forms) – they are well on their way.

What makes this implementation of DonorPerfect forms different is that their online donation form is offered in both English and Spanish versions. In fact, because DonorPerfect Forms are so flexible, organizations can offer forms in any language, and even the system and email messages reflect the language selection.

Online giving is much more than just slapping a “Donate Now” button on your website. It takes planning, communication, and intensive marketing both online and off line. It should be part of every piece of communication that leaves the building, and built into any conversations with all of your constituents.

Teleton MexAmerica has done it right.

Written by Sam Goldenberg
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