Making the Successful Ask – A DonorPerfect Expert Webcast
It’s All About Closing: How to Make a Successful Ask
On July 25 Carl Manfield, Senior Partner of Fundraising Co-Pilot, shared numerous tips for Making the Successful Ask. Fundraising efforts are in vain if you don’t know how to ask effectively.
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The Seven Rules of Asking for Donations or Gifts:
Know your prospect.
Understand that people give for their reasons, not your organization’s reasons.
Know what fundraising is: it’s the process of bridging the gap between the donor’s interests and the case for your organization.
Make face-to-face solicitations. An in-person meeting where the prospect is asked to consider giving a specific amount has a 90% probability of producing a gift.
Listen more than you talk at the face-to-face meeting.
Learn the four-step process:
Describe the problem that prospect’s share
Present the solution to the problem
Qualify how your organization is suited to provide the solution
Get a commitment for financial support or for a follow-up touch
After asking, quit talking!
DonorPerfect Community Network Conference
DonorPerfect clients are invited to attend our Community Network Conference to hear fundraising experts in person and learn how to apply lesson’s learned using DonorPerfect!
DonorPerfect’s NonProfit Expert Webcast Series
Don’t stop there! DonorPerfect has brought in experts on a wide range of nonprofit topics that can help jump start your organization’s fundraising campaigns, online strategy and implement best practices. Check out our Nonprofit Expert Webcasts.