Benefits
How it Works
Your social photo campaign is designed to live and grow inside social media where anyone can click and join without downloading an app or creating an account. Supporters click to add their photo to a digital frame that communicates your mission and brand. You can offer multiple frames. They can accept a suggested caption, or change it to make the message their own. Next, they’re asked to share their framed photo and message with their friends on any social network.
Many participants leave their name and email so you can re-engage on your own terms. Every framed photo and social post helps your campaign reach much larger audiences. Because these messages come from a friend, more people will see and trust them, and join in.
Behind the scenes, you collect up to 40 data points, such as
- First Name
- Last Name
- Email
- Zip code
- Message
- Photo
- Frame choice
- Influence
- Social channel in
- Social channel out
- Language
Your analytics dashboard gives you a complete view of performance, so you can see how your campaign and community are driving engagement. All of this data is synched to your DonorPerfect CRM.
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