Giving Tuesday

Steps and resources for GivingTuesday

Your one-stop hub for giving day fundraising success

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Running a successful GivingTuesday campaign requires careful planning, precise timing, and a powerful multichannel communications strategy—but it doesn’t have to be difficult. As your trusted fundraising partner, DonorPerfect has your back!

We’ve compiled the following tips and resources to help you craft your most successful campaign yet. Discover step-by-step webinars, how-to articles, and downloadable guides to help you fundraise with confidence this GivingTuesday.

Phase 1: Research & goal setting

The first step to GivingTuesday success is careful planning. Take time to establish clear campaign goals, develop a strategy that aligns with your organizational priorities, and create a timeline for outreach before, during, and after the big day.

Giving Days ebook

Nonprofit Giving Days Guide

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Webinar: Getting Your Data Prepared for GivingTuesday and Year-End

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How to Set GivingTuesday Goals & Plan Your Campaign

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Fundraising Ideas for Your GivingTuesday Donation Page

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GivingTuesday Strategy: Using Emotion to Raise Donor Retention

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How-To: Find Major Donors Before Year-End

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Bookmark This! Every Tool You Need For Givingtuesday

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Double Your Impact: 10 Donation Matching Strategies For Nonprofits

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Phase 2: Writing & repurposing

Now it’s time to put your communications strategy in place. Segment your donors, update your donation forms and email templates, and begin your multichannel outreach to build excitement in the weeks leading up to GivingTuesday.

How To Create Actionable Givingtuesday Communications

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Givingtuesday Email Strategy: Tools & Timeline

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Givingtuesday Ideas: Multichannel Strategy By Sector

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Webinar: Writing Attention-Grabbing Emails

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The Nonprofit Social Media Planner

The Nonprofit Social Media Content Planner

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How And When To Text Donors On Givingtuesday

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5 Ideas To Use Ai For Givingtuesday Communications

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Boost Online Giving With Mobile-Friendly Donation Forms

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Phase 3: Executing & stewarding

The day has arrived! Mobilize your supporters, track incoming donations, and share regular campaign updates throughout the day. Thank donors for their contribution, and illustrate the impact their support has on your mission. Meaningful stewardship today will set you up for success in your final year-end push at the end of December.

How To Execute Successful Givingtuesday Stewardship

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How To Maximize Monthly Giving On Givingtuesday

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Your Digital Donor Thank-You Kit

Your Digital Donor Thank-You Kit

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Webinar: 26 Techniques To Thank And Inspire Your Donors

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Webinar: Engage Your Givingtuesday Donors On Welcome Wednesday

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How To Show Major Donors Their Impact Using Your Nonprofit Crm

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How-To: Create And Edit Custom Reports

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Campaign tools for GivingTuesday

Looking for additional resources? These curated collections provide practical tools for crafting a GivingTuesday campaign that sparks generosity and inspires lasting engagement with your mission.

Template Kits

GivingTuesday + Welcome Wednesday Template Kits

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Campaign Planning

Your GivingTuesday Donor Engagement Journey

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Online Fundraising

GivingTuesday Forms to Help Your Nonprofit Raise More Online

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Webinars

5 GivingTuesday Webinars to Supercharge Your Campaign

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Email Strategy

How to Craft Your GivingTuesday Email Strategy

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Social Media

Social Media Posts That Stand Out on GivingTuesday

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Crowdfunding

How to Launch a GivingTuesday Crowdfunding Campaign

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Video Tips

How to Create a D.I.Y. Fundraising Video

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Online Activism

3 Ways to Turn Social Media Activism into Cause-Driven Action

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Monthly Giving Strategy

3 Ways to Spotlight Monthly Giving on GivingTuesday

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Donor Retention

Your Post-GivingTuesday Donor Retention System

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Tech Solutions

8 GivingTuesday Tech Tools You’ll Love All Year

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Streamline your GivingTuesday strategy

Every DonorPerfect plan comes with a Constant Contact digital marketing account, so you can send targeted GivingTuesday communications (including emails and text messages) and easily measure their success. With this integration, our users see 180% more email engagement than using Constant Contact alone!

Digital marketing

Video messaging

Donor segmenting

Custom reporting

Online forms

Automated workflows

Get the GivingTuesday Cheat Sheet

We’re here for you through the end of the calendar year!
As a bonus, your download also includes the Year-End Fundraising Cheat Sheet and AI for Nonprofits guide!