Giving Tuesday
Steps and resources for GivingTuesday
Your one-stop hub for giving day fundraising success
Running a successful GivingTuesday campaign requires careful planning, precise timing, and a powerful multichannel communications strategy—but it doesn’t have to be difficult. As your trusted fundraising partner, DonorPerfect has your back!
We’ve compiled the following tips and resources to help you craft your most successful campaign yet. Discover step-by-step webinars, how-to articles, and downloadable guides to help you fundraise with confidence this GivingTuesday.
Phase 1: Research & goal setting
The first step to GivingTuesday success is careful planning. Take time to establish clear campaign goals, develop a strategy that aligns with your organizational priorities, and create a timeline for outreach before, during, and after the big day.
Phase 2: Writing & repurposing
Now it’s time to put your communications strategy in place. Segment your donors, update your donation forms and email templates, and begin your multichannel outreach to build excitement in the weeks leading up to GivingTuesday.
Phase 3: Executing & stewarding
The day has arrived! Mobilize your supporters, track incoming donations, and share regular campaign updates throughout the day. Thank donors for their contribution, and illustrate the impact their support has on your mission. Meaningful stewardship today will set you up for success in your final year-end push at the end of December.
Campaign tools for GivingTuesday
Looking for additional resources? These curated collections provide practical tools for crafting a GivingTuesday campaign that sparks generosity and inspires lasting engagement with your mission.
Streamline your GivingTuesday strategy
Every DonorPerfect plan comes with a Constant Contact digital marketing account, so you can send targeted GivingTuesday communications (including emails and text messages) and easily measure their success. With this integration, our users see 180% more email engagement than using Constant Contact alone!
Get the GivingTuesday Cheat Sheet
We’re here for you through the end of the calendar year!
As a bonus, your download also includes the Year-End Fundraising Cheat Sheet and AI for Nonprofits guide!
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